Growth Marketing Manager

Company: Calavera New York

Location: Ukraine (Remote)

Employment Type: Full-Time Contractor

Compensation: 3,000 USD / month (Paid in Advance)

About Calavera New York: Calavera New York is an innovative and fast-growing diamond and jewelry e-commerce brand. We are looking for a highly analytical, strategic, and experienced Growth Marketing Manager to take ownership of our digital acquisition channels and scale our performance advertising.

The Role: This is a remote contractor position that serves as the strategic engine of our marketing efforts. You will own the performance and scaling of our paid campaigns across all channels, working closely with our creative and development teams to ensure seamless execution. In addition to hands on media buying and data analysis, you will be responsible for managing and guiding a small, high performing marketing team.

⚠️ Mandatory Requirement (Please Read carefully) C1/C2 Advanced English Proficiency: This is completely non-negotiable. You must have advanced written and spoken English fluency to effectively communicate with our US based audience, and hold regular syncs with our US platform account managers. This will be assessed during the interview process.

Key Responsibilities

• Omnichannel Performance Advertising: Launch, manage, and scale paid advertising campaigns across multiple platforms including Meta, Google Search, TikTok, Reddit, Pinterest, and emerging channels like ChatGPT.
• Budget & Ad Credit Management: Actively monitor daily ad spend, effectively manage platform ad credits, and agilely shift budgets to the highest performing channels to maximize ROAS.
• Creative Testing & Strategy: Design and execute creative tests. Determine the highest converting creative types and collaborate with the Social Media Manager and Brand Strategist to produce more of what works.
• Tracking, Attribution & Analytics: Master UTM parameters and utilize MMM attribution platforms (like Triple Whale) and Google Analytics to track true performance. Conduct regular signal audits to ensure data accuracy.
• Technical Implementation Collaboration: Work alongside our development team to ensure the flawless implementation of tracking pixels, Conversions APIs, and product catalog uploads.
• Targeting & Optimization: Own audience segmentation, build retargeting funnels, and continuously test different optimization events and ad products to drive conversions.
• Affiliate Marketing Management: Oversee and optimize our affiliate marketing programs on platforms such as ShareASale.
• Platform Relationships: Lead regular syncs with account managers from various ad platforms to stay ahead of beta features and industry best practices.

Preferred Qualifications

• While your English proficiency, analytical mindset, and media buying expertise are the most critical factors, the ideal candidate will also have:A proven track record managing large ad budgets and driving profitable growth for e-commerce brands.
• Deep familiarity with Triple Whale, Google Analytics, and multi-touch attribution.
• Strong leadership skills with past experience managing or coordinating cross-functional marketing teams.
• A background, passion, or strong interest in the diamond, luxury, or fine jewelry industry.

What We Offer

• Competitive Pay: A monthly salary of 3,000 USD.
• Advance Payments: Your salary will be wired in advance directly into your account every month.
• Flexibility: A remote work environment in Ukraine.
• Growth: The opportunity to build and lead a team, implement high-level growth strategies, and scale alongside a dynamic New York jewelry brand.