Growth Marketing Manager

Embark on a transformative journey with this exciting, new role where your contributions truly matter. Here, your voice resonates, ideas are swiftly tested, strategies pivot dynamically, and asynchronous work is not just embraced, but encouraged. We're seeking a proactive self-starter who naturally brings innovation solutions to the table. You will collaborate closely with our leadership team by developing and executing data-driven marketing strategies across various channels, with a heavy emphasis on experimentation, optimization, and scaling to achieve sustainable business expansion; essentially, their primary goal is to find repeatable methods to attract and retain customers for a SaaS product using a data-centric approach. If you thrive on hitting the ground running, this role is tailor-made for you. Responsibilities Strategic Planning Identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success. Campaign Execution Creating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages. Lead Generation Designing and implementing lead generation initiatives to attract qualified potential customers. Customer Acquisition Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups. Customer Retention Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers. Data Analysis & Reporting Monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies. A/B Testing & Experimentation Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI. Collaboration with Cross-Functional Teams Working closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey.