About Us

Tropic Dreams is a full-service digital transformation agency based in Lagos, Nigeria. We are passionate about helping businesses undergo a digital revolution in all tiers of their operations by providing cutting-edge technology tools, training and services.

Job Description

This is a remote position.

The Growth Marketing Manager at Tropic Dreams is responsible for driving measurable growth through demand generation, brand visibility, and data-driven marketing campaigns.

This role combines creative storytelling with analytical execution - using content, automation, and targeted campaigns to attract, engage, and convert qualified prospects across multiple industries.

The Growth Marketing Manager owns the entire marketing funnel - from awareness to conversion, ensuring a predictable flow of sales-qualified leads (SQLs) for the pre-sales team.

Key Responsibilities

1. Growth Strategy & Campaign Execution

Design and implement multi-channel growth campaigns (email, LinkedIn, SEO, content marketing, paid ads, webinars).
Develop and execute a rolling campaign calendar aligned with business goals and vertical focus.
Work closely with the SDR and Business Solutions Consultant teams to align marketing campaigns with sales priorities.
Define and continuously refine Tropic Dreams’ positioning and messaging for targeted industries.

2. Lead Generation & Funnel Optimization

Build and optimize inbound and outbound lead funnels in our CRM.
Create lead scoring models to prioritize high-intent prospects.
Manage lead nurturing sequences, re-engagement flows, and re-targeting campaigns.
Analyze campaign performance and improve conversion rates at every funnel stage.

3. Content & Brand Marketing

Develop and oversee production of case studies, blog posts, client stories, and explainer videos.
Collaborate with design and automation teams to create visually engaging content that reinforces the brand narrative.
Manage the company website, landing pages, and social media presence for consistency and performance.
Launch industry-specific campaigns showcasing how Tropic Dreams simplifies complex operations.

4. Automation & Data Analytics

Use CRM and Marketing tools to measure lead flow, ROI, and pipeline impact.
Implement automation workflows for campaign triggers, follow-ups, and segmentation.
Run A/B tests for messaging, landing pages, and campaign creatives.
Present weekly and monthly growth reports with actionable insights.

5. Collaboration & Enablement

Partner with sales to define target personas, ICPs (Ideal Customer Profiles), and value messaging.
Support consultants and SDRs with sales collateral, email templates, and vertical campaign kits.
Coordinate with HR/Recruiter to build employer branding and thought leadership for talent acquisition.
Identify potential partnerships or co-marketing opportunities with complementary tech providers.

Requirements

Bachelor’s degree in Marketing, Communications, or related field.
3–5 years of experience in B2B growth or digital marketing (preferably in SaaS or consulting).
Strong command of marketing automation, CRM, and analytics tools (Zoho Marketing Hub, Zoho CRM, Zoho Analytics, Google Ads, LinkedIn Ads).
Experience creating full-funnel campaigns - from awareness to retention.
Strong writing and storytelling skills for business audiences.
Data-driven mindset with experience in A/B testing and performance optimization.
Excellent project management and cross-functional collaboration skills.

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