Growth Marketing Manager

🚀 WE’RE HIRING: Growth Marketer for BxLight

BxLight is a BCBA-built behavior support app that gives parents personalized, in-the-moment support for their child when they need it most.

We’re looking for a creative, data-driven Growth Marketer to help us reach more parents in the U.S. and turn that attention into app users and paying subscribers.

This is more than a social media posting role.

We need someone who can think about the full growth process:

How do we reach the right parents, get them to see the value, and turn that interest into actual app conversion?

What you'll do.

• Build and execute a content and growth strategy for the U.S. market
• Create and manage content for Instagram, TikTok, Facebook and other relevant platforms
• Research parent concerns, search behavior and content trends
• Identify opportunities to reach parents who need behavior support
• Turn research into useful, engaging BxLight content
• Test different hooks, formats, messaging and calls to action
• Drive traffic to BxLight and increase app downloads and signups
• Track performance and improve the strategy based on the data
• Monitor competitors and identify opportunities for BxLight to stand out
• Repurpose high-performing content across multiple platforms
• Help create campaigns that turn attention into users and paid subscribers
  

What we are looking for.

You do not need to be a BCBA or have experience in Behavior Therapy.

You should be:

• 3+ years experience in Google Analytics and Ads, Meta Ads, and SEO
• Creative and audience-focused
• Comfortable creating content for TikTok, Instagram and Reels
• Able to recognize useful trends and act on them quickly
• Strong at copywriting and storytelling
• Comfortable using analytics to guide decisions
• Proactive and able to bring ideas without waiting for detailed instructions
• Interested in startups and building something from the ground up
• Able to understand and market to a U.S. audience

Experience marketing an app, SaaS product, healthcare or wellness product, parenting product or startup is a plus.

How We'll measure success.

We are not measuring success by the number of posts published.

We care about the full path:

Reach → traffic → App installs → Signups → Usage → Paid subscribers

The goal is to help make BxLight a recognizable name in the parent behavior-support space.

This is an early-stage opportunity to help build the growth engine from the ground up and have a meaningful role in shaping how BxLight reaches families.

📍 Location: Remote, Lagos Nigeria

💼 Type: 30hrs/week to start, with potential to grow

💰 Compensation: N280k

Please send:

1. Your resume or LinkedIn profile
2. Examples of social media or content campaigns you have managed
3. Examples of content you personally created
4. A brief explanation of how you would help a new parenting app reach U.S. parents
5. Experience with google ads, meta ads, and SEO

Please do not send a generic social media proposal. We want to understand how you think about growth. Send to info@thebehaviorlighthouse.com