Growth Marketing Manager

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.

Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

Position Summary

We are looking for an ambitious, data-driven Growth Marketing Manager to join our rapidly expanding international team at Property Finder. This role presents an exciting opportunity for continuous professional and personal growth within an environment that champions trust, autonomy, and a performance-driven culture.

In this role, you will lead growth marketing efforts across branding and performance marketing in our key markets, while directly contributing to our global expansion strategy. You will leverage cutting-edge growth frameworks, modern AI tooling, and cross-channel paid media to acquire high-intent users, scale lead generation, and enhance our brand equity.

Key Responsibilities

• Campaign Strategy & Hands-On Execution: Own end-to-end campaign lifecycles from defining strategic objectives, target audiences, and KPIs to hands-on setup and launching across key international markets.

• Full-Funnel Paid Media Management: Build, execute, and continuously optimize paid media campaigns across PPC/SEM, Paid Social (Meta), Display/Programmatic, and Video.

• AI-Driven Growth & Automation: Integrate agentic AI platforms and modern AI workflows (such as Claude, ChatGPT, or specialized workflow automation tools) into daily operations to accelerate research, creative iteration, campaign analysis, and marketing automation.

• Budget & Bid Optimization: Manage and monitor multi-market paid media budgets, ensuring optimal capital allocation, lower CAC, and maximized ROAS/CPL across digital channels.

• Data, Tracking & Performance Reporting: Partner with business and product analytics to monitor end-to-end funnel metrics, attribution, and LTV. Translate complex campaign data into actionable insights and present weekly/monthly performance reviews to stakeholders.

• Creative Strategy & Localization: Work closely with creative and content teams to brainstorm, test, and deploy high-converting ad copy, visual assets, and landing pages tailored to local regional nuances.

• Market & Competitive Intelligence: Conduct regular competitive analyses and market research to identify whitespace opportunities, emerging channels, and tactics to expand share of voice (SOV).

• Cross-Functional Ownership: Drive individual tactical initiatives and partner closely with Product, SEO, CRM, and Commercial teams to ensure unified messaging and an integrated customer journey.

Desired Experience:

• Minimum of 4-6 years of hands-on digital growth or performance marketing experience in a fast-paced environment (tech, marketplace, classifieds, or high-growth scale-up).

• AI Tooling & Innovation: Hands-on experience working with Agentic AI platforms (e.g., Claude, LLM-powered agents etc.) to streamline workflow efficiency, content ideation, data synthesis, or campaign experimentation.

• Professional proficiency in both written and spoken Arabic and English (essential for localizing campaigns and creative testing across regional markets).

• Education: Bachelor’s degree in Marketing, Advertising, Business Administration, Data Analytics, or a related discipline.

• Media Expertise: Proven track record of managing significant paid media budgets with verifiable success in scaling user acquisition and conversion rates.

• Analytical Toolkit: High proficiency with modern analytics suites (e.g., Google Analytics 4 and Mobile Measurement Partners (MMPs such as Kochava, AppsFlyer, or Adjust).

• Mindset: Strong ownership, structured problem-solving ability, and an agile, experiment-driven testing mentality.

Preferred / Nice-to-Have Industry Experience:

• Direct background in Real Estate, Online Classifieds, PropTech, or high-volume Lead Generation marketplaces.

• Global Exposure: Prior experience operating in an international or multi-market setup with distributed teams.

• Technical Growth Skills: Baseline familiarity tag management (GTM), conversion rate optimization (CRO) platforms, or feed management.