Growth Marketing Manager (Spilio)

About us: Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 350 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team. Our mission: Become a stepping stone on our customers’ journeys of self-improvement. Our values: D eliver what matters R espect and support others I nitiate and own V oiceopenly E xecute with quality If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com . About project: Spilio is a product that helps people grow through developing essential soft skills. We combine practical learning with thoughtfully curated ideas from powerful books. Spilio is designed for helping people become more confident, self-aware, and effective in their everyday lives. Responsibilities Analyze and optimize funnel performance — monitor conversion rates across the funnel, identify growth opportunities, and turn data into actionable hypotheses. Run experiments and A/B tests — formulate hypotheses, coordinate setup with Dev & QA, analyze results, and iterate based on learnings. Build and validate new funnels — create funnel variations for new creative and traffic streams, support localized versions, and gradually take ownership of launching and validating funnels end to end. Drive monetization and LTV growth — experiment with pricing, upsells, cancellation flows, and other initiatives aimed at improving monetization and increasing LTV. Research markets, competitors, and audiences — identify new growth opportunities and generate hypotheses based on market insights, user behavior, and competitive analysis. Own product–marketing alignment — ensure the funnel promise is clearly reflected in the product experience and collaborate with CRM/Marketing teams on email and retargeting flows. Requirements 1+ year of experience in Product Marketing, Growth, Monetization, or a similar role. Strong analytical thinking and hands-on experience with funnel metrics, conversion rates, dashboards, and subscription economics. Experience with funnels and paywalls, including copy, messaging, and framing — not just visual layout. Experience running A/B tests — from defining hypotheses to setting up experiments and measuring impact. Experience working with paid-traffic products and understanding how traffic sources and creatives impact funnel performance. Strong hypothesis-driven mindset — ability to turn data, user insights, and market research into actionable growth opportunities. Would be a plus Experience with mobile subscription products. Experience with funnel builders, pricing, and geo experiments. Experience with LTV modeling and monetization optimization. Experience in EdTech or AI-powered products, or with AI automation. Employee Benefits: Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs. Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy, autonomous hub) and 50% compensation for coworking spaces worldwide to ensure everyone has a comfortable and inspiring workspace. Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday. Public Holidays Policy: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year. 100% Sick Leave Compensation Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, and therapy costs. Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools. Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses. Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart. Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.