Growth Marketing Specialist

Job Description This is a remote position. Job Description – Growth Marketing Specialist Employment Details Employment Term: Full-Time (Fixed) Work Schedule: 9:00 AM – 5:00 PM US Time (Los Angeles) Weekends: Saturday & Sunday Work Setup: Remote Role Overview We are seeking a Growth Marketing Specialist for one of our US clients to lead and execute growth initiatives across user acquisition and retention channels. The ideal candidate will be responsible for identifying high-potential audience segments, optimizing campaigns through structured experimentation, and driving scalable growth strategies across multiple marketing channels. This role requires a highly analytical and creative individual who can develop audience targeting strategies, oversee campaign execution, and collaborate cross-functionally in a fast-paced remote environment. Key Responsibilities Develop and execute growth marketing strategies focused on acquisition, engagement, and retention Conduct audience research, surveys, funnel analysis, and A/B testing to identify and refine target user segments Manage and optimize campaigns across paid social, search, email marketing, influencer/affiliate programs, organic social, and partnership channels Guide creative direction by identifying effective messaging, hooks, offers, and content strategies tailored to different audiences Plan content calendars and coordinate campaign assets for launches, promotions, and ongoing engagement initiatives Analyze campaign performance data and translate insights into actionable optimization strategies Collaborate with product, design, and leadership teams to align growth initiatives with business objectives Coordinate with external creators, affiliates, and strategic partners to expand reach and improve campaign effectiveness Must-have Experience: 3+ years of experience in growth marketing, performance marketing, or lifecycle marketing, preferably within consumer or prosumer software products Proven track record of driving user acquisition and retention through testing, segmentation, and campaign optimization Experience with audience targeting strategies using user research, surveys, and performance analytics Strong hands-on experience across paid ads, social media, email marketing, influencer marketing, and partnership campaigns Ability to oversee creative development and optimize messaging strategies based on audience performance Strong analytical mindset with the ability to interpret data and generate actionable recommendations Excellent written communication and project management skills Experience working cross-functionally in remote and fast-paced environments Familiarity with CRM tools, marketing analytics platforms, attribution systems, and ad platform reporting Good-To-Have Experience Experience marketing AI, SaaS, productivity, or creator-focused products Background in lifecycle marketing, onboarding optimization, or retention strategy Experience collaborating with designers, creators, or content teams to iterate campaign creatives Comfortable operating in startup or high-growth environments