Growth Marketing Specialist

Growth Marketing Specialist

Work Setup: Remote
Employment Type: Full-time
Market: Australian Market

About the Role

We are seeking a results-driven Growth Marketing Specialist to develop and execute digital marketing strategies that drive brand awareness, generate qualified leads, and improve customer acquisition and conversion.

The ideal candidate has hands-on experience managing multi-channel marketing campaigns, paid advertising, SEO, email marketing, and CRM platforms. They should be comfortable analysing campaign performance, identifying growth opportunities, and continuously optimising marketing activities to achieve measurable business outcomes.

Key Responsibilities

• Plan, develop, and execute digital marketing campaigns across multiple channels, including Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
• Manage paid advertising campaigns, monitor performance, and optimise budgets to improve reach, engagement, and conversions.
• Develop and optimise landing pages, campaign funnels, and lead-generation strategies.
• Conduct keyword research, SEO analysis, and content optimisation to improve organic traffic and online visibility.
• Create and coordinate marketing content, advertising copy, and creative assets aligned with campaign objectives.
• Set up and manage email marketing campaigns, CRM workflows, and lead-nurturing sequences.
• Conduct A/B testing across advertisements, audiences, and landing pages to improve campaign effectiveness.
• Monitor and analyse key marketing metrics, including cost per lead (CPL), cost per acquisition (CPA), conversion rates, and return on marketing investment.
• Prepare regular campaign performance reports, provide actionable insights, and recommend optimisation strategies.
• Collaborate with internal teams, including Sales, Recruitment, and other stakeholders, to align marketing initiatives with business objectives.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• 2–4 years of experience in digital marketing, performance marketing, growth marketing, or a similar role.
• Hands-on experience managing paid advertising campaigns, particularly Google Ads and Meta Ads.
• Working knowledge of SEO, keyword research, content marketing, and website optimisation.
• Experience with email marketing platforms, CRM systems, and marketing automation tools.
• Familiarity with Google Analytics 4 (GA4), advertising dashboards, and marketing reporting tools.
• Understanding of lead generation, conversion optimisation, and customer acquisition strategies.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns, work independently, and meet deadlines.

Key Competencies

• Performance-driven and results-oriented
• Analytical and data-driven mindset
• Strong campaign management and execution
• Problem-solving and continuous improvement
• Creativity and attention to detail
• Collaboration and stakeholder management