Growth Marketing Specialist

Epassi is Europe's leading digital employee benefits platform. We make employee benefits easy enough that people actually reach for them. An app that's always in your pocket. A network of 100,000+ service providers — gyms, restaurants, culture, transport, wellbeing and more — wide enough to fit every lifestyle, not just the average one. And we actively work to turn passive benefit holders into engaged employees.

36 million employees, 50,000 employers, 100,000+ service providers. Local in nine markets, built on one platform.

The Financial Times has named us one of Europe's fastest-growing companies four years running. Backed by TA Associates and Warburg Pincus.

Epassi — Wellbeing that works.

Do you want to turn email, social, and partnerships into a growth engine that reaches users across Finland?

Are you interested in joining one of Europe’s fastest growing companies? Do you want to impact the wellbeing of millions of users?

If yes, join us to make an impact in a fast-paced and dynamic environment where you’ll drive engagement through targeted email campaigns, build events and partnerships, and steer the work of our advertising and media agencies.

Epassi’s purpose is to boost everyday well-being. We are a leading provider of employee benefit solutions across Europe. We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe. Since then, we have consistently grown, diversifying our products and introducing our services into new markets.

Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.

Your mission at Epassi

We are on a mission to be Europe’s leading digital employee-benefits platform. This is a replacement role in our growing Finland Marketing team of eight people, and you will report to the Finland Marketing Director. The role is full-time, based at our office in Ruoholahti, Helsinki, with a hybrid model where most of the week is spent in the office.

Your Responsibilities Will Be

• Plan and run targeted email campaigns for our different user segments across Epassi’s own channels
• Run organic social together with our partner
• Drive events that bring Epassi closer to our users and partners
• Build and grow partnerships that support our marketing goals
• Work with our advertising and media agencies to deliver campaigns
• Find creative ways to use our merchant partners and 45,000 locations across Finland to activate our users
  
  

What You'll Be Doing (daily)

• Build and segment email audiences and schedule campaigns for different user groups
• Review email and social results and adjust the next send or post
• Plan and align content with our organic social partner
• Coordinate event plans, timelines, and logistics with internal teams and external parties
• Meet with partners to shape joint activities
• Brief and give feedback to our advertising and media agencies
• Work with the Finland Marketing team to keep campaigns aligned across channels
  
  

What You Should Bring

• 3+ years of relevant experience in marketing, with a B2C focus and background preferred
• A degree in Business (Master’s, Bachelor’s, or Tradenomi) is preferred
• Hands-on experience with marketing automation
• Experience in planning and running targeted email campaigns
• Strong business understanding and heavy writing experience is a plus
• Experience in partner marketing-style creative work is a plus
  
  

Your Language Profile

Finnish and English are a requirement. Swedish is a plus.

Your Track Record

• You have planned and run email or lifecycle campaigns and organic social for different audience segments
• You have worked with agencies or external partners to deliver marketing results
• You have driven events or partnerships from idea to execution
  
  

Your Competency Profile

• Customer focus: You understand what different user segments need and shape your messages around them.
• Collaboration: You work well with agencies, partners, and colleagues to reach shared goals.
• Ownership: You take responsibility for your campaigns from planning to results.
• Creativity: You come up with fresh ideas to activate users, including through our merchant partners.
• Organisation: You manage several channels and projects at once and keep them on track.
• Data-driven thinking: You read the results and use them to improve the next campaign.
  
  

We're looking forward to your application!