Growth Specialist

Own the measurable acquisition and conversion engine for Kognitiv Academy, from campaign tracking and paid traffic through landing pages, lead nurturing and free-to-paid conversion. Run structured experiments that generate qualified learner and corporate demand at sustainable acquisition costs, in close coordination with Content, Admissions and Partnerships.

What you will own

Acquisition & performance marketing

• Plan, launch and optimise campaigns across Google, Meta, LinkedIn and relevant channels according to audience and budget.

• Define audiences, offers, funnel stages, budgets and conversion objectives for free registrations, paid courses and corporate leads.

• Collaborate with the Content Specialist on creative concepts and run systematic A/B tests.

• Own conversion tracking, UTMs, pixel/event quality, dashboards and attribution assumptions.

Conversion & lifecycle growth

• Audit landing pages, signup flows and lead forms to reduce friction and improve conversion.

• Develop email and WhatsApp lifecycle journeys for enquiry follow-up, onboarding, activation, upsell and reactivation.

• Segment learners and prospects by intent, source and engagement, partnering with admissions/sales on response SLAs.

• Improve referral mechanics, alumni re-engagement and conversion from free registration to paid learning.

Analytics, experiments & reporting

• Build weekly funnel reports and monthly channel and cohort analysis.

• Track spend, CPM, CPC, CTR, CPL, CAC, cost per enrolment, conversion rates and ROAS where attribution is reliable.

• Maintain an experiment backlog with hypothesis, cost, success threshold, decision and next action.

• Recommend reallocations based on lead quality, enrolments, revenue and margin rather than vanity metrics.

What we are looking for

• 3+ years managing measurable digital acquisition, growth experiments or performance marketing.

• Hands-on experience with Google Ads, Meta Ads Manager, GA4, GTM and CRM/reporting tools.

• Strong spreadsheet and funnel-analysis skills; comfort with attribution limitations.

• Demonstrable improvement in conversion, qualified lead volume or acquisition efficiency.

• Excellent English communication and cross-functional execution; UAE market experience preferred; Arabic an advantage.

• Experience in education, training, subscriptions or multi-step purchase funnels is a plus.

First 90 days

• A verified measurement and acquisition funnel with documented definitions.

• Weekly experiment and channel-performance scorecard.

• A 90-day prioritised roadmap covering paid traffic, CRO and lifecycle conversion.
  Performance measures

• Qualified leads, free registrations, paid enrolments and revenue by channel.

• CAC, cost per enrolment, CPL, conversion rates and marketing efficiency.

• Free-to-paid activation, reactivation and lead-to-enrolment velocity.

• Experiments completed and incremental outcomes against baseline.

About Kognitiv Academy

Kognitiv Academy delivers practical, in-person professional learning through courses, workshops, coaching and multi-week journeys. We work with individual learners, faculty, companies and ecosystem partners to make learning immediately applicable in the workplace.
We value ownership, curiosity, operational excellence, thoughtful collaboration and measurable outcomes. Responsibilities may evolve as the Academy grows