Head of Acquisition

EMCD is a leading technology company in the crypto industry, best known as one of the largest mining pools in Eastern Europe. We are expanding globally and building a comprehensive ecosystem of crypto services, including mining solutions, payment infrastructure, digital asset products, and enterprise-grade tools for businesses and institutions. We are looking for a hands-on and highly analytical Head of Growth to lead scalable acquisition across multiple Business Units. This role combines growth strategy, paid acquisition, organic growth, regional expansion, and event-driven pipeline development. The ideal candidate has strong experience in crypto, fintech, payments, trading, Web3, or a similar digital product environment and understands how to build acquisition systems in markets where standard growth playbooks do not always work. This is not a brand marketing or purely strategic role. We are looking for someone who can work with data, channels, agencies, and teams directly — and turn marketing activity into measurable business outcomes. Key Responsibilities Develop and improve acquisition strategy across multiple Business Units. Build and manage channel strategy across paid, organic, regional, and event-driven acquisition. Lead paid acquisition and performance marketing initiatives, with a focus on CAC, activation, payback, channel efficiency, and scalable growth. Audit existing acquisition channels and identify opportunities to improve performance. Manage, evaluate, and optimize external agencies, vendors, and performance partners. Define the right paid vs organic acquisition mix by product, market, and business priority. Support organic growth across SEO, GEO, content distribution, website traffic, and AI-driven discovery channels. Work with regional marketing teams to support growth in priority markets. Develop events as a measurable acquisition and pipeline channel, not only as a brand activity. Improve growth reporting, attribution, funnel visibility, experimentation, and performance analysis. Partner closely with CMO, Business Unit leaders, Product Marketing, Sales, BD, regional teams, and performance managers. Support the adoption of AI tools in marketing workflows, research, analytics, content, and operations. Help the team move from analysis to execution quickly and consistently. Key KPIs Marketing attributed revenue across Business Units, based on 90-day cohorts. Qualified demand generated: MQLs and activated users. Activation rate from growth channels. Organic channel growth, including SEO and GEO. Regional user growth across priority markets. Event pipeline: MQLs generated per event and cost per MQL. Organic vs paid acquisition mix. Blended CAC by product and channel. CAC payback period. CAC:LTV ratio. Requirements 4+ years of experience in growth marketing, acquisition, performance marketing, or a similar role. Proven experience in crypto, fintech, payments, trading, Web3, or a closely related digital product environment. Strong hands-on experience with paid acquisition and performance marketing. Solid understanding of CAC, activation, attribution, funnel conversion, LTV, payback, and unit economics. Experience building or improving channel strategy and channel mix. Understanding of organic growth, SEO, GEO, content-led acquisition, and website traffic growth. Experience managing external agencies, vendors, or performance partners. Ability to work with dashboards, campaign performance, agency reports, and acquisition data directly. Strong analytical thinking and ability to make decisions based on business impact. Experience working with cross-functional stakeholders, including Marketing, Sales, BD, Product, regional teams, and senior leadership. Ability to operate in a fast-paced, changing environment with imperfect processes. Strong English communication skills. Nice to Have Experience with B2C digital products or high-volume user acquisition. Experience launching or scaling growth in LATAM, APAC, Europe, CIS, MENA, or other international markets. Experience with event-driven pipeline, field marketing, or event ROI. Experience with alternative acquisition channels in restricted or semi-regulated industries. Experience using AI tools in marketing, analytics, content, research, or operations. Previous experience in a matrix organization or multi-BU environment. What We Offer Remote-first company — work from anywhere in the world. Fully flexible working hours. Extended time off: 20 paid vacation days + 12 bonus days per year. 100% paid sick leave. Paid English lessons via iTalki. Professional growth support: courses, certifications, and training programs. Real impact and ownership in fintech and crypto projects. Corporate benefits: EMCD product discounts and mining infrastructure access. Payment in USDT or 4Dev. Employment via Service Agreement. Compensation is not capped and is discussed based on your expectations and experience.