Head of Brand Marketing (EU)

SquareTrade is the fastest growing partner in the global device protection market and we work with many of the world’s largest operators, retailers and manufacturers. Our obsession with putting the customer first, from our transparent T&Cs, to our better products, always available online claim filing and our flexible resolution options, are all underpinned by our exceptional team. This is the secret behind how we’ve continued to shake up the industry. We are the ones transforming a “bad” service category into something "good" that empowers people to take care of the things that keep life running smoothly. Together, we’re united by the same end goal: to completely change what people expect from an insurance plan.

We now protect over 140 million devices globally and work across Europe, with partners including Apple, T-Mobile and Telenor. We have been first to market with a number of key innovations, including fully-digital claims, choice of resolution option, next day exchange and same-day services via local and on-site repair. Our European ambition continues to grow as we step into new sectors including B2B, CE insurance and trade in products.

We are looking for a Head of Brand Marketing to lead brand strategy across the EMEA region.

This role owns the development and execution of our EMEA brand marketing strategy, working closely with business development and senior leadership to strengthen market visibility, support commercial growth, and build long-term brand preference across key verticals. The role will also play a key role in expanding into new regions and sectors.

Additionally, the role will lead our account-based marketing (ABM) approach, manage external PR support, and oversee the brand marketing budget across the region.

Key Responsibilities:

Brand marketing & ABM

• Lead the EMEA brand marketing strategy and annual plan, working closely with the Head of Marketing on brand strategy, priorities, and investment decisions.
• Own brand positioning, messaging, and market visibility across Europe, ensuring a consistent and distinctive brand presence across all target markets.
• Build and lead the European ABM model, working closely with Business Development to align marketing activity to priority accounts.
• Develop targeted programs that support pipeline growth and strategic opportunities.
• Establish clear reporting and measurement for ABM performance.

PR

• Lead our PR, thought leadership, and external communications activity.
• Manage the day-to-day relationship with our PR agency and internal stakeholders.
• Manage our LinkedIn and other social media strategy and execution.
• Oversee campaigns, content, events, and industry engagement.
• Support major product launches, announcements, and strategic initiatives.
• Drive executive visibility and industry influence across key markets.

Planning & budget

• Own and manage the EMEA brand marketing budget.
• Manage planning, forecasting, reporting, and investment decisions.
• Influence senior stakeholders across marketing, business development, and leadership teams globally.
• Identify new opportunities to improve impact, efficiency, and effectiveness.

Requirements

• 10 years’ experience in brand marketing, communications, PR, or related disciplines.
• Proven success leading multi-market marketing programs across Europe.
• Experience building brand awareness and reputation in a B2B or B2B2C environment.
• Strong commercial mindset and ability to align marketing activity with business goals.
• Experience working closely with sales or business development teams.
• Experience managing agencies and external partners.
• Excellent communication, presentation, and stakeholder management skills.
• Right to work in the United Kingdom.
• Additional European language skills are a strong advantage.

What We Offer

• 2 charity days per year. For each day we will contribute the equivalent of your daily salary to the charity on your behalf.
• Private Healthcare and Health Cash Plan with Simply Health
• Monthly Gym/fitness allowance
• Monthly Wellness allowance
• Monthly Phone/Internet allowance
• Annual professional development allowance
• Headspace
• GoGeta Cycle to work scheme
• GoGeta Nursery scheme
• Friends & Family Mobile Repair Benefit

Some of the benefits of working @Squaretrade include:

• Not feeling stuck! This team has exposure to many different parts of the business, making transitioning easy...we work on developing careers based on what people enjoy!
• Competitive salaries, Benefits (Medical, Dental, Vision), Flex PTO, 401k matching
• Respect for your work-life balance
• A paid volunteer day to give back to the community

The Team: http://www.squaretrade.com/leadership

SquareTrade is an Equal Opportunity Employer