Head of Business Development

Why Playnetic?

Take ownership of new customer acquisition and strategic partnerships across European and UK iGaming markets. You’ll work directly with the Chief Commercial Officer, with involvement extending beyond contract signature to customer launch and revenue growth.

Job Summary

We’re looking for a Head of Business Development to drive new business through direct sales and partnerships with iGaming operators, aggregators, platforms and white-label providers.

You’ll manage the commercial relationship from initial outreach through negotiation, signing and go-live. The role combines territory planning with hands-on selling, focusing primarily on unregulated European markets, alongside opportunities in the UK.

Key Responsibilities

Business Development and Market Strategy

• Develop and execute a territory development plan with the Chief Commercial Officer.

• Identify and qualify prospective customers, assessing their requirements, business models and commercial potential.

• Generate opportunities through targeted outreach, referrals, existing relationships and industry events.

• Monitor competitor products, pricing, partnerships and customer demand to inform commercial priorities.

Sales and Strategic Partnerships

• Own the full sales cycle, from prospecting and discovery through proposals, negotiation and closing.

• Present products and services clearly, tailoring proposals to customer requirements.

• Negotiate pricing, fees and contract terms within agreed commercial parameters.

• Develop partnerships with aggregators, platform providers and other businesses that can generate repeat opportunities.

• Agree partnership plans covering introductions, integrations and customer launches, and monitor their commercial performance.

Customer Launch and Revenue Growth

• Coordinate with onboarding, technical, operational and account management teams to turn signed agreements into active customers.

• Ensure clear handovers, implementation plans and internal ownership, escalating obstacles that could delay launch.

• Maintain relationships with acquired customers alongside Account Management, identifying opportunities to expand product adoption and revenue.

• Monitor early customer performance and share structured feedback with Product and Operations.

Pipeline Management and Commercial Reporting

• Maintain accurate CRM records, including opportunity values, sales stages, activity and next steps.

• Provide weekly pipeline updates and monthly forecasts to the Chief Commercial Officer.

• Deliver agreed acquisition, revenue and go-live targets, reporting progress and risks.

• Support Finance in validating customer attribution and incentive calculations.

• Represent the company at conferences, exhibitions and customer meetings, and collaborate with Marketing on campaigns and sales materials.

Required Skills & Experience

• At least three years of relevant experience in business development, sales or partnerships within iGaming or a closely related B2B sector.

• Proven success acquiring customers and closing commercial agreements.

• An established industry network and the ability to develop productive commercial relationships.

• Strong negotiation, presentation and relationship-management skills.

• Ability to translate customer requirements into commercially viable proposals.

• Experience managing a sales pipeline, maintaining CRM records and preparing forecasts.

• Strong organisational skills and consistent follow-through across negotiations and customer launches.

• Fluent English; additional European languages would be advantageous.

• Willingness to travel internationally for industry events and customer meetings.

What We Offer

• Commercial ownership from initial prospecting through customer launch and growth.

• Direct collaboration with the Chief Commercial Officer on territory development and partnerships.

• Exposure to operators, aggregators, platforms and white-label providers across international iGaming markets.

• Opportunity to influence commercial priorities through customer feedback and market intelligence.