Head of Commercial Strategy

Location: Zamalek, Cairo, Egypt
Department: Commercial
Employment Type: Full-Time
Experience: 8+ Years
Reporting To: Commercial Director

About Axis

Axis is an Egyptian fintech company focused on making financial services simpler, smarter, and more accessible through innovative digital solutions.

We are looking for a strategic, commercially driven, and results-oriented Head of Commercial Strategy to lead commercial planning, identify new growth opportunities, optimize business performance, and drive sustainable revenue growth.

The ideal candidate will have a proven track record in commercial strategy, business growth, strategic planning, and revenue optimization, preferably within Fintech, Payments, Digital Financial Services, or high-growth B2C digital businesses.

Key Responsibilities

• Develop and execute the overall commercial and growth strategy aligned with Axis's business objectives, translating annual and quarterly priorities into actionable execution roadmaps.

• Develop business cases, financial models, and feasibility assessments to support strategic commercial decisions and identify new opportunities, customer segments, and multi-product expansion initiatives.

• Develop, execute, and optimize comprehensive pricing strategies and monetization frameworks for both existing products and upcoming product launches.

• Identify and evaluate revenue growth, market penetration, customer acquisition efficiency, and business profitability through data-driven strategies.

• Drive ecosystem cross-selling, lifetime value (LTV) expansion, and cohort retention across product verticals to maximize customer lifetime value and engagement.

• Focus on sustainable unit economics, optimizing CAC/LTV payback efficiency, margins, and overall business profitability through data-driven performance reviews and KPI tracking.

• Analyze market trends, competitive dynamics, customer behavior, and industry developments to identify strategic opportunities and potential risks.

• Partner with the Acquisition, Retention, Monetization, and Partnerships teams to align commercial initiatives with overall growth objectives.

• Partner closely with Finance on commercial budgets, revenue forecasts, and projections, while working alongside Product, Technology, Data, Marketing, and Operations to execute go-to-market strategies.

• Lead annual and quarterly commercial planning, translating strategic priorities into actionable initiatives, measurable targets, and execution roadmaps.

• Evaluate the financial and commercial impact of growth initiatives, ensuring effective resource allocation and sustainable returns.

• Identify opportunities to improve commercial efficiency, optimize business processes, and strengthen cross-functional execution.

• Lead strategic projects and transformation initiatives that contribute to Axis's growth and competitive positioning.

• Build, lead, and develop a high-performing Commercial & Growth Strategy team, establishing clear objectives, accountability, and performance standards.

Requirements

• 8+ years of professional experience in Commercial Strategy, Growth Strategy, Business Strategy, Strategic Planning, Management Consulting, or Business Development, including at least 3 years in a leadership role.

• Proven experience in Fintech, Payments, Financial Services, or high-growth digital businesses.

• Strong expertise in commercial planning, growth modeling, business case development, market analysis, and strategic execution.

• Strong financial and commercial acumen, including revenue forecasting, profitability analysis, pricing strategies, and business performance management.

• Proven ability to identify growth opportunities, evaluate business investments, and develop actionable go-to-market strategies.

• Experience working with commercial KPIs, customer acquisition metrics, retention economics, and revenue performance dashboards.

• Excellent strategic thinking, problem-solving, decision-making, and execution capabilities.

• Demonstrated leadership experience with the ability to manage strategic initiatives and develop high-performing teams.

• Bachelor's degree in Business Administration, Finance, Economics, Management, Engineering or a related field. An MBA or relevant postgraduate qualification is an advantage.

What We Offer

• Competitive compensation package.

• Medical and life insurance.

• Subsidized gym membership.

• Competitive leave benefits.