Head of Corporate Sales

The Head of Sales will be fully responsible for overseeing the company's sales operations, driving new customer acquisition, managing the sales team, and continuously optimizing internal sales processes to support business growth.

Resports to the General Manager, this position is a hybrid position - based at both Bukit Damansara or Serendah, Selangor.

Responsibilities

• Lead the overall sales and commercial function, developing and executing sales strategies, business plans, revenue targets, and market development initiatives in alignment with the company's business objectives.
• Drive business growth through new customer acquisition, market expansion, project development, and strategic account management. Identify and develop new business opportunities by understanding customer needs, market trends, industry developments, and competitive dynamics.
• Build, develop, and maintain strong relationships with key customers and strategic accounts through regular engagement, customer visits, business reviews, and proactive understanding of their current and future requirements.
• Lead the end-to-end commercial process from opportunity identification, project discussions, customer requirements, quotations, proposals, commercial negotiations, contract discussions, order acquisition, and account development through to successful business closure.
• Take overall ownership of sales revenue, sales pipeline, order intake, business conversion, sales forecast, and achievement of agreed sales targets. Monitor pipeline development and conversion to ensure sufficient opportunities are available to support both short-term and long-term business growth.
• Oversee the complete sales and order lifecycle, including customer requirements, quotations, order confirmation, delivery coordination, invoicing, payment collection, and after-sales follow-up. Proactively identify and resolve commercial, operational, delivery, quality, and customer-related issues that may affect customer satisfaction or business performance.
• Work closely with Production, Planning, Procurement, Logistics, Finance, Quality Assurance (QA), and other relevant functions to translate customer requirements into clear internal actions and ensure timely and effective execution of customer orders.
• Establish and continuously improve standardized sales processes, workflows, customer management practices, and CRM/ERP utilization to enhance sales efficiency, data accuracy, visibility, and cross-functional collaboration.
• Establish and maintain accurate customer, project, sales pipeline, quotation, order, and performance data. Analyze sales performance, customer trends, pipeline conversion, revenue contribution, market opportunities, and business risks to provide meaningful insights and recommendations to management.
• Develop and maintain regular sales forecasts, business reviews, management reports, and performance updates, providing clear visibility on sales progress, opportunities, risks, customer developments, and required actions.
• Lead, coach, and develop the sales team by establishing clear objectives, sales targets, account responsibilities, KPIs, and performance expectations. Build team capability in lead generation, customer engagement, project development, commercial negotiation, order management, and customer service.
• Review team performance regularly, identify capability and performance gaps, and implement appropriate coaching, development, and improvement plans to build a high-performing, accountable, and customer-focused sales organization.
• Translate corporate strategic objectives into practical sales priorities, customer strategies, market plans, and actionable team initiatives, ensuring alignment between management expectations and day-to-day sales execution.
• Provide management with market intelligence, customer feedback, competitive insights, sales forecasts, business opportunities, commercial risks, and recommendations to support strategic and commercial decision-making.
• Represent the company in strategic customer meetings, business negotiations, industry events, and other external engagements, acting as a senior commercial representative of the company.
• Continuously identify opportunities to improve revenue growth, customer retention, sales productivity, operational efficiency, and overall commercial performance, while ensuring sales activities and processes are aligned with company policies and business objectives.

Qualifications

• Bachelor’s degree or above; majors in Marketing, Business Administration, or Engineering are preferred.
• 8+ years of sales experience, with a proven track record in sales team management; experience in B2B, industrial goods, in manufacturing industry is highly preferred.
• Willing to travel up to 40% - both domestic and internationally.
• Demonstrated experience in key account development, end-to-end order management, sales operations, and cross-functional coordination.
• Strong sense of responsibility, highly execution-oriented, and strictly result-driven.
• Ability to adapt quickly and thrive in a manufacturing/shop-floor-linked environment.
• Strong written and verbal communication skills in both Mandarin and English to support effective communication with internal and external stakeholders.