Head of Finance

The role

Mumsnet is looking for a hands-on Head of Finance to own the day-to-day finance function, lead a small team and work closely with the CEO and leadership team.

You will ensure our accounts, reporting and cash forecasts are accurate and reliable, and help colleagues understand what the numbers mean for their decisions. You will also help strengthen cost discipline, making spending visible, establishing clear budget ownership and helping leaders get the best value from their resources.

You will bring the confidence to challenge senior peers constructively, explain financial trade-offs and hold budget holders accountable, while supporting investment that helps Mumsnet grow.

This is a practical leadership role for someone who enjoys getting into the detail, making finance simpler and more useful across the business, and developing a small team.

What you’ll be doing

Finance ownership and control

• Own the end-to-end finance function, including management accounts, forecasting, budgeting, cashflow and statutory reporting.
• Ensure monthly reporting is timely, accurate and clearly explained, with meaningful variance analysis.
• Maintain strong financial controls across revenue, costs, payroll and working capital.
• Manage relationships with auditors, tax advisers, banks and other external partners.
• Establish clear cost ownership and accountability across the business.
• Support and challenge budget holders to manage spending and secure good value.

Performance reporting and insight

• Lead weekly performance and revenue reporting, turning data into clear, practical insight for the leadership team.
• Build and maintain financial models to support planning, forecasting and commercial discussions.
• Support the development and tracking of unit economics across major revenue streams, including advertising, subscriptions and data-led products.
• Work closely with the CEO to sense-check assumptions, highlight risks and surface trade-offs.

Cashflow and operational finance

• Produce weekly cashflow forecasts and longer-term cash planning.
• Oversee billing, accounts receivable and credit control across all revenue streams.
• Manage accounts payable and supplier contracts, partnering with budget holders to improve cost control and efficiency.
• Prepare payroll and ensure accuracy and compliance across all related processes.

Planning and forecasting

• Lead the annual budgeting process and regular re-forecasting cycles.
• Support scenario planning and sensitivity analysis to help leadership understand options and constraints.
• Improve forecast consistency and reliability over time.

Systems and process improvement

• Drive incremental improvements in finance systems, reporting and processes.
• Reduce manual work and improve clarity, speed and consistency in finance outputs, including through AI and automation.
• Ensure finance information integrates effectively with wider business reporting.

Team leadership

• Lead, develop and support the finance team.
• Set clear standards for accuracy, ownership and delivery.

What success looks like in your first 6–12 months

• Leadership has confidence in the numbers, understands the economics of key revenue streams and uses this insight in decision-making. Finance acts as a trusted and proactive partner to the business, supporting its goals.
• Management reporting is clear, speedy and consistent.
• Cashflow forecasting is reliable and regularly informs operational decisions.
• Budget holders understand their numbers, take ownership of costs and scrutinise spending for value.
• Finance processes run smoothly with less manual work and less friction for the wider business.
• The finance team feels supported and effective.

Location & salary

• Location: Kentish Town, London (Wednesdays & Thursdays in the office)
• Contract: Full time, permanent
• Salary: £80,000-£100,000

What we’re looking for

• Experience in a senior finance role such as Head of Finance, Senior Finance Manager or Financial Controller
• Fully qualified accountant (ACA, ACCA or CIMA)
• Strong grounding in management reporting, forecasting, cashflow and financial controls
• Good commercial instincts, with the ability to explain financial performance clearly and help budget holders scrutinise costs and value
• Strong spreadsheet skills (Google Sheets and/or Excel), including financial modelling and analysis
• Confidence using AI and automation to improve finance processes
• Experience managing and developing a small finance team
• Highly organised, detail-focused and pragmatic, with a collaborative working style
• Confident working with senior peers, challenging assumptions and building financial accountability
• Alignment with Mumsnet’s values and culture

• Hybrid working - 2 days in the London office (Wednesday & Thursday)

• 10 Weeks Work from Anywhere (over the Easter, summer and Christmas holidays)
• ChatGPT Pro Account for AI learning
• Buy More Holiday Scheme - sometimes 25 days just isn't enough
• Cycle2Work Scheme*
• Employee Assistance Programme
• Mumsnet Workplace Pension scheme
• Electric Vehicle Scheme*
• Leisure & retail perks via Perkbox
• BUPA Private medical or dental cover*
• Enhanced parental leave
• Monthly team social events
• Annual team bonus opportunities

Benefits with an asterisk are eligible upon successful completion of probationary period.