Head of Fulfillment & Performance Strategy

I’m helping Eyefly Digital find a top candidate to join their team full-time for the role of Head of Fulfillment & Performance Strategy.

You will scale high-impact advertising strategies by leading innovation and team performance.

Compensation:

USD 5K - 6K/month.

Location:

Remote (specific timezones) - GMT-06:00 to GMT-04:00.

Mission of Eyefly Digital:

"To empower home service contractors with exclusive, high-quality leads and guaranteed ROI, transforming their business growth by replacing unpredictable and ineffective marketing strategies with a consistent, performance-driven system."

What makes you a strong candidate:

• You have 5+ years of experience in Meta Ads.
• You have +3 years experience in Team leadership, Performance marketing, Agency management.
• You are proficient in Lead generation, Direct response marketing, Customer acquisition.
• English - Fully fluent.

Responsibilities and more:

Meta Advertising Strategy and Performance:

- Lead advertising strategy across multiple client accounts.

- Develop new campaign concepts, testing strategies, and growth opportunities.

- Analyze performance beyond surface-level metrics.

- Identify the root causes of underperforming campaigns.

- Challenge existing strategies and continuously look for better approaches.

- Coach the Media Buyer to improve strategic thinking and performance.

- Understand the full acquisition funnel, from advertising through qualified leads, booked appointments, and customer acquisition.

Creative Strategy and Innovation:

- Develop compelling hooks, angles, offers, and advertising concepts.

- Create structured creative testing frameworks.

- Translate campaign performance data into new creative opportunities.

- Research competitors, consumer behavior, and emerging advertising trends.

- Develop localized and market-specific advertising strategies.

- Push the team to continuously test new ideas rather than rely on existing winners.

- Establish a repeatable creative research and development process.

Client Retention and Customer Experience:

- Own client retention and satisfaction metrics.

- Identify at-risk accounts before they become cancellation requests.

- Build proactive client health monitoring systems.

- Ensure campaign strategy aligns with client business objectives.

- Lead the resolution of complex performance and relationship issues.

- Improve onboarding, communication, reporting, and retention processes.

- Develop strategies to increase client lifetime value.

Leadership and Team Development:

- Establish clear expectations, accountability, and performance standards.

- Coach team members to develop stronger strategic and problem-solving capabilities.

- Run effective performance and strategy meetings.

- Identify skill gaps and opportunities for improvement.

- Challenge mediocrity while maintaining a positive, growth-oriented culture.

- Provide clear feedback and develop high-performing individuals.

- Help shape future hiring and team development as the company grows.

Problem Solving and Operational Ownership:

- Identify operational bottlenecks and implement lasting solutions.

- Improve systems, workflows, and cross-department collaboration.

- Build processes that make performance more consistent and predictable.

- Leverage AI, automation, and emerging technologies to improve efficiency.

- Make independent decisions within the area of responsibility.

- Create an operation that can scale without becoming dependent on company ownership.

Your potential leader:

• Sean Flynn