Head of Growth (Africa) – P2P & Crypto Marketplace

• Fully remote role

About the company

Our client is a high-growth CeDeFi startup building the next-generation merchant liquidity network and differentiated trading marketplace for crypto users across emerging markets. They are looking for a Head of Growth (Africa) — to build local market presence, drive high-quality user acquisition, and establish repeatable growth channels within the Nigerian crypto ecosystem.

About the Role

We are looking for a senior, hands-on Head of Growth, Africa to lead user acquisition, activation and retention across our priority markets.

This is not a traditional brand-marketing role.

We are looking for someone who can personally build and operate growth channels, work directly with creators, communities, agents, affiliates and agencies, and turn those channels into active users.

The ideal candidate must already have a proven and established acquisition network across relevant African markets and be able to activate those channels immediately.

You will work closely with Product, Community, Operations and Partnerships to build repeatable country-level growth playbooks and scale the channels that deliver measurable user growth.

What You’ll Own

1) Channel ownership

You personally run at least two channels: creators/KOLs, communities, agent networks, affiliates and referrals, local agencies, or offline groups. You can name the partners, audience size and results, and reactivate them.

2) Acquisition economics

You track CPA, KYC completion and first-trade conversion by channel, and you scale or cut based on those numbers, not reach or installs.

3) Funnel and attribution

You own the path from sign-up to KYC to first and repeat trade, with attribution that ties active users back to channel.

4) Activation and retention

You work with Product to improve first-use, referral and repeat-use journeys, and you fix funnel drop-offs.

5) Local market intelligence

You know how Nigerian users discover and trust crypto platforms, and you adapt playbooks across African markets.

6) Player-coach execution

You set strategy and execute it yourself, launching campaigns and working directly with partners rather than relying on agencies or juniors.

What We’re Looking For

• Significant experience in growth, user acquisition or performance marketing.
• Strong experience in crypto, fintech, payments, consumer technology or another fast-moving digital business.
• Deep understanding of African digital and crypto user acquisition.
• Proven, established acquisition channels in at least one major African market; broader regional coverage is strongly preferred.
• Proven ability to personally launch and operate growth channels, not only manage teams or agencies.
• Strong analytical skills and ability to make decisions based on conversion, retention and channel economics.
• Experience with referral, affiliate, community, creator or agent-led acquisition.
• Comfortable working in an early-stage environment where strategy and execution happen at the same time.
• Strong ownership mentality and willingness to work directly with partners, communities and users.

Required experience

• Significant growth, user acquisition or performance marketing experience in crypto, fintech, payments or consumer tech
• Proven, personally operated acquisition channels in at least one major African market
• A track record of attributing results to active users, not sign-ups or impressions

Preferred

• Established channels in Nigeria plus one or more other major African markets
• Experience launching a product or market from early stage
• Experience in a P2P, exchange or wallet product