Head of Growth Marketing

Job Description: Head of Growth Marketing

• Company: Connaxis
• Scope: LATAM & United States (B2B Remote)
• Products/Services: Connaxis (Creative Outsourcing Services), Hirepin (AI Recruitment Solutions), LoveMyBrand (Agentic Marketing Solution).
• Reports to: Chief Executive Officer / Leadership Board

About Connaxis & Our Vision

At Connaxis, we help businesses scale globally by combining Latin American talent with digital expertise. Our services span custom technology solutions, specialized staffing through Hirepin, digital creative services, agentic AI marketing, and enterprise workspace deployments. We equip growing companies across Latin America and North America with the people, technology, and systems they need to grow.

We believe that sustainable growth isn't just about spending more on acquisition—it’s about understanding systems, embedding data into every customer touchpoint, and executing with clarity, empathy, and speed.

Who We Are Looking For

We are seeking a Head of Growth Marketing who combines three core pillars:

• Analytical rigor: Breaks complex business problems down into models, data, and unit economics. Uses customer acquisition cost (CAC) and customer lifetime value (LTV) to assess how demand generation across Latin America and the US contributes to long-term profitability.
• Reflectiveness: You combine quantitative metrics—analytics, CRO, and attribution—with qualitative customer insights. You listen, evaluate, and iterate, making considered decisions rather than rushing into execution.
• Curiosity: You actively explore emerging AI marketing tools and systems, including SEO and Generative Engine Optimization (GEO), to increase brand visibility across search engines and AI-generated answers. You continuously test new ideas and challenge assumptions in cross-border sales and staffing models.

Key Responsibilities

• Strategy & Go-To-Market (LATAM & US)
• Design and execute end-to-end B2B growth and performance strategies to scale Connaxis, Hirepin, and LoveMyBrand services across targeted LATAM markets and North America.
• Manage and optimize the marketing P&L, balancing paid acquisition, inbound pipelines, and strategic B2B partnerships.
• Translate marketing performance into executive financial metrics (CAC, LTV, ROAS, PipelineValue) directly for leadership.
• Performance & Full-Funnel Execution
• Lead multi-channel demand generation campaigns (LinkedIn Ads, Meta, Google, Outbound, SEO/GEO, Content) targeting HR leads, Operations Executives, Founders, and Procurement Managers.
• Optimize conversion rate infrastructure (CRO/UX) across web properties, landing pages, and lead intake flows to streamline candidate-client matches and workspace bookings.
• Implement modern AI-driven tools and automation workflows (CRM, email sequences, conversational bots) to personalize cross-border outreach efficiently.
• Cross-Functional Leadership & Culture
• Lead and collaborate with cross-functional cells: performance specialists, creative teams, developers, and sales development reps (SDRs).
• Foster an environment of continuous learning, test-and-learn experimentation, and empathetic team management.

Experience

• Proven Track Record: 6+ years in Growth & Performance Marketing, add & or Demand Generation roles within B2B SaaS, Staffing/Talent Services, Agency, or IT Consultancies.
• Cross-Border Market Experience: Direct experience managing campaigns and sales pipelines targeting decision-makers in both North America (US/Canada) and LATAM.
• Technical & Analytics Mastery:
• Analytics: GA4, GTM, Looker Studio / Power BI, SQL, or custom dashboarding.
• Paid Media & Acquisition: LinkedIn Campaign Manager, Meta Ads, Search Engine Marketing (SEM), and B2B Cold Outreach tools.
• Tech & Sales Stack: Modern CRM’s; AI-assisted automation stacks.
• Languages: Native/Bilingual Spanish and Full Professional English fluency (written and spoken—essential for US client interaction).

Ideal Mindset & Soft Skills

• Analytical yet Creative: Able to look at complex spreadsheet data on a Monday and design a high-converting creative pitch or campaign narrative on a Tuesday.
• Grounded Leader: High emotional intelligence, self-awareness, and resilience under fast-paced agency/scaling environments.
• Problem Solver: A self-starter who identifies operational or pipeline bottlenecks and takes full ownership to resolve them.

What We Offer

• Fully remote role with regional cross-border impact.
• Direct collaboration with executive leadership in an agile, dynamic environment.
• High autonomy to build, experiment, and implement new technologies.
• Competitive compensation aligned with growth objectives.