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Head of Marketing & Growth
Surry Hills NSW
Hybrid Working Arrangement
Fixed Term 15 months
MILKRUN is flipping the grocery game on its head with groceries and more delivered in minutes, powered by Woolworths. Our shelves are stocked with over 20,000 grocery items. Did we mention alcohol too? The best part? They're available for same day delivery and right now we are available in 2500+ selected suburbs across all major cities.
We call ourselves the 'MILKO's' - we are a small team with big ambitions. We care about every order, we keep it simple, we take ownership, we have a bias for action and we act responsibly. We value action over deliberation, data over instinct and collaboration over hierarchy. Oh and we move FAST but we have a lot of fun whilst doing it.
What you’ll do
The Head of Marketing & Growth at MILKRUN is a pivotal leadership role responsible for the entire marketing function across Australia and New Zealand. This encompasses developing and executing comprehensive marketing strategies and programs to drive brand interest, customer acquisition, and retention. The role involves leading and mentoring an internal marketing team, managing agencies, and overseeing all integrated media campaigns across various channels. This position is accountable for strategic financial oversight of marketing budgets, performance analysis, and providing guidance on partnerships, social media, affiliate marketing, and public relations.
The primary purpose of this role is to drive sustainable business growth and enhance MILKRUN's brand equity. This is achieved by ensuring all marketing efforts are strategically aligned with overall business objectives, optimising marketing investments for efficiency and effectiveness, and continuously enhancing customer engagement and retention through robust digital and CRM strategies. The Head of Marketing & Growth champions the brand's vision and identity, fostering a high-performing team to deliver impactful campaigns and innovative solutions that contribute directly to MILKRUN's success in both markets.
Lead ANZ Growth & P&L: Drive marketing strategy across Australia and New Zealand, managing a multi-million dollar budget with cohort analytics and financial modeling to optimise CAC and trial.
Deliver Integrated Media Campaigns: Oversee full-funnel media across TV, OOH, radio, and digital alongside external agencies and suppliers to expand market share.
Own Lifecycle, CRM & Loyalty: Maximise retention and re-order frequency across owned channels (push, SMS, email, in-app) and leverage the Everyday Rewards ecosystem.
Scale the Team & Champion Brand Voice: Lead a 12+ person cross-functional marketing team while preserving MILKRUN's distinctive, culturally relevant brand identity.
What you’ll bring
We are looking for a data-driven, authentic marketing leader with proven experience scaling national brands and leading cross-functional teams in fast-paced environments.
Senior Marketing Leadership: Proven experience leading a national marketing function, managing internal teams, and directing external agency partners.
App & On-Demand Expertise: Prior experience in app-based, on-demand, or fast-growth digital platforms is highly regarded.
Data-Led Strategic Agility: A rational, analytical thinker skilled at navigating complex, multi-dependent projects while balancing short-term execution with long-term strategy.
Collaborative Leadership Style: Exceptional interpersonal skills paired with a kind, humble, and highly collaborative approach to team mentorship and stakeholder management.
What you’ll experience
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.
A progressive and competitive leave policy that gives you more space for what matters to you.
Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
Endless possibilities with Woolworths Group
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’
Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
