Head of Market Research and Land Development

About the Role To support an accelerated deal pace and increased capital deployment, Mas Development is building a dedicated research function from the ground up and this role is central to that transformation. This person will own the redesign and day-to-day operation of Mas Development's market research infrastructure, moving the team from scattered, reactive tools to a unified, proactive, data-driven system. The ideal candidate is entrepreneurial, mid-to-senior level, and thrives with autonomy. Key Responsibilities System Design & Data Infrastructure Audit and consolidate existing research tools (third-party platforms, Excel, GIS) into a single, unified workflow. Build and maintain automated data pipelines for market tracking (population growth, AMI, job growth, economic development). Develop and maintain a centralized activity tracker for all target Florida markets. Market Research & Reporting Conduct deep-dive research on assigned counties and cities, producing 1–2 page market snapshot reports within ~2 weeks. Present findings to the acquisitions team (Aaron, Nico) and full team in biweekly all-hands meetings. Monitor Florida legislation relevant to residential developers (e.g., bills enabling agricultural-zoned parcels to bypass standard approval processes). Track FDOT roadwork data and other infrastructure signals affecting land value. Proactive Intelligence & Lead Generation Conduct regular outreach to planning departments and economic development offices to surface pipeline activity 1–2 weeks before it hits public channels. Identify agricultural-zoned parcels qualifying under specific legislative pathways and generate outreach leads. Pull average new-construction sale prices and sales velocity within target site radii using public appraisal databases and purchased platforms. Ad-Hoc Analysis Process permitting data and pre-application meeting notes from municipalities (weekly/biweekly cadence). Use AI workflows to distill high-volume municipal data into actionable go/no-go signals. Support deal screening with targeted, fast-turnaround market pulls. Must-Haves Fluent English (written and spoken) Mid-to-senior experience level with the ability to build a research function independently. Strong analytical mindset with comfort working across multiple data sources. Background in real estate, urban planning, or land development. Nice-to-Haves Experience with large datasets and GIS / spatial data tools (county GIS, property appraisal databases). AI fluency, not backend development, but practical ability to build automated workflows (web scraping, data cleaning, memo generation from structured data). Familiarity with Florida residential market dynamics (or ability to ramp quickly).