Head of Marketing and Communications

Introduction:

• Salary breakdown: $135,000,00 - $165,000.00 + Superannuation + Salary Packaging ($15,900.00 + Meal & Entertainment expenses)
• Randwick Location | 1 day per week in office | Parking available
• Set and execute the Institute's marketing, communications, and brand strategies
  
  
  

Description:

Head of Marketing & Communications

Lead the brand, voice and impact of Australia's leading mental health research institute At Black Dog Institute, we're driven by a vision of a mentally healthier world. Through world-leading research, translation, education and clinical services, we work to improve mental health outcomes for people in Australia and globally. As our Head of Marketing & Communications, you will lead the development and delivery of integrated marketing, brand and communications strategies that strengthen our reputation, grow engagement, support fundraising success, and amplify the impact of our research and translational programs. This is a rare opportunity to shape the public profile of one of Australia's most respected mental health organisations while leading a talented multidisciplinary team and partnering closely with senior leaders, researchers and lived experience representatives.

The opportunity

Reporting to the Director, Fundraising & Marketing, you'll be responsible for setting and executing organisation-wide marketing, communications and brand strategies that support awareness, engagement, fundraising, policy influence, research impact and product adoption. You'll act as a trusted adviser to executives and leaders across the Institute, providing strategic guidance on communications, reputation management, media engagement and stakeholder relations.

Key responsibilitiesStrategic leadership

• Develop and lead the Institute's brand, marketing and communications strategy.
• Align marketing priorities with organisational goals, research impact and translational outcomes.
• Provide strategic counsel to senior leaders on reputation, stakeholder engagement and communications.
  
  
  

Brand, marketing and customer engagement

• Strengthen brand awareness, positioning and audience engagement.
• Lead customer experience, audience segmentation and journey mapping initiatives.
• Drive measurable growth in acquisition, retention, advocacy, participation and revenue outcomes.
  
  
  

Media, communications and thought leadership

• Lead media relations and public profile initiatives.
• Elevate the voices of researchers, subject matter experts and organisational leaders.
• Oversee issues and crisis communications planning and response.
  
  
  

Content and storytelling

• Lead organisation-wide content strategy and editorial planning.
• Oversee development of compelling stories showcasing research, fundraising and community impact.
• Manage production of major publications, including the Annual Report.
  
  
  

Leadership and performance

• Lead, mentor and inspire a high-performing marketing and communications team.
• Establish performance frameworks, reporting and analytics to inform decision-making.
• Manage budgets, resources and external agency partnerships.
  
  
  

About you

We're looking for a strategic, collaborative and values-driven leader who brings:

• Extensive senior leadership experience in marketing, communications, brand or corporate affairs.
• Demonstrated success developing and delivering integrated marketing and communications strategies at organisational scale.
• Experience leading multidisciplinary teams across marketing, communications, media, digital, content and brand functions.
• Strong stakeholder engagement skills with the ability to influence executives and senior decision-makers.
• Experience using audience insights, analytics and performance data to drive outcomes.
• Exceptional written, verbal and presentation skills.
• Strong commercial, operational and budget management capability.
  
  
  

Highly regarded

• Experience in health, mental health, medical research, higher education or purpose-led organisations.
• Understanding of trauma-informed, evidence-based and lived experience-informed communication approaches.
• Familiarity with government, policy or research environments.
  
  
  

Skills and Experiences:

Inclusion at BDI

We are committed to fostering an inclusive and accessible recruitment experience where all candidates can fully participate in the process.

We warmly encourage applications from First Nations peoples, culturally and racially diverse communities, LGBTQIA+ individuals, people with disabilities, and others from underrepresented backgrounds.

We recognise that not everyone has had equal access to opportunities, and valuable skills and perspectives can be gained through diverse life experiences.

If this role excites you but you don’t meet every listed requirement, we still encourage you to apply as your lived experience and insights are important to us.

Accessibility

If you have accessibility requirements or require information in an alternative format, please email workplaceadjustments@blackdog.org.au

Privacy

We respect your privacy and confidentiality. We only provide information to other staff where it is needed to arrange workplace adjustments.

How To Apply

To become a part of the Black Dog Institute team, follow the link to ELMO to apply and submit your most up to date resume. If you are shortlisted for the role, we will call you and let you know you are successful. Please do not respond to any suspicious emails requesting you to upload your ID or personal details.

Commencement of employment with the Institute is subject to the completion of relevant pre-employment checks, include reference checks, a National Criminal History Check, and other role-specific requirements.

These checks are conducted in line with the Institute’s commitment to providing a safe, respectful and inclusive environment for all employees, and check outcomes are reviewed and applied fairly and in accordance with the inherent requirements of the role