Head of Paid Media Strategy & Campaign Delivery

We are hiring a full-time Head of Paid Media Strategy & Campaign Delivery for a US-based digital marketing agency specializing in healthcare. This person will be responsible for building and managing PPC campaigns across Google Ads, Bing, Meta, and LinkedIn. This is a hands-on role that combines strategy, execution, and performance analysis. You'll work directly with leadership to establish the company's paid media processes, develop reporting systems, and create campaigns that generate qualified leads and measurable ROI for clients.

The ideal candidate has extensive PPC experience, understands how to optimize campaigns based on data, and can take full ownership of paid media performance without constant oversight. We're looking for someone who is proactive, analytical, and comfortable building processes from scratch. Strong communication skills are essential, as you'll be responsible for explaining campaign performance and making strategic recommendations.

Full-time. Fully remote. Must be ENGLISH-SPEAKING with excellent written and verbal communication skills.

Hours: Monday–Thursday, 9am–6pm; Friday, 9am–1pm (CST).

Salary: $3,500/mo

Key Responsibilities:

• Plan, launch, manage, and optimize PPC campaigns across Google Ads, Bing, Meta, and LinkedIn.
• Take ownership of the company's paid media division, helping establish processes, reporting systems, and campaign management standards.
• Develop paid advertising strategies based on client goals, target audiences, budgets, and growth objectives.
• Manage keyword research, audience targeting, bidding strategies, ad copy, and campaign structure to improve performance.
• Monitor campaign performance and continuously optimize for conversions, cost per lead (CPL), cost per acquisition (CPA), and return on investment (ROI).
• Work toward ambitious performance goals, including 3x ROI benchmarks and consistent reductions in CPL.
• Set up, monitor, and troubleshoot conversion tracking to ensure accurate reporting and attribution.
• Conduct A/B testing across ad copy, audiences, landing pages, and campaign structures to identify opportunities for improvement.
• Analyze campaign data using Google Analytics and other reporting tools to identify trends, performance issues, and opportunities for growth.
• Develop and maintain reporting dashboards that clearly communicate campaign performance, results, and recommendations.
• Monitor advertising budgets and make adjustments to maximize profitability while protecting client account margins.
• Collaborate with SEO, content, and analytics teams to ensure paid media campaigns align with broader marketing strategies.
• Proactively identify underperforming campaigns, tracking issues, and opportunities for optimization without waiting for direction.
• Create and document SOPs, campaign frameworks, and best practices to build a repeatable paid media process as the division grows.
• Maintain accurate campaign records, tasks, and deliverables using ClickUp.
• Utilize AI tools and other advertising technologies to improve campaign research, analysis, and execution.
• Communicate campaign performance and strategic recommendations to leadership and clients as needed.

Key Qualifications:

• 3+ years of hands-on experience managing PPC campaigns, with strong expertise in Google Ads and experience with platforms such as Bing, Meta, and LinkedIn.
• Proven track record of generating measurable ROI, improving conversion rates, and reducing acquisition costs through paid advertising.
• Strong understanding of Google Ads, including keyword strategy, search campaigns, bidding strategies, audience targeting, and campaign optimization.
• Experience setting up and managing conversion tracking, Google Analytics, and other advertising analytics tools.
• Ability to analyze campaign performance data and translate findings into actionable strategies.
• Experience developing paid media strategies and managing advertising budgets for clients.
• Strong understanding of lead generation, conversion funnels, and landing page optimization.
• Experience creating performance reports and presenting campaign results and recommendations.
• Highly analytical and detail-oriented, with the ability to identify discrepancies and performance issues before they become larger problems.
• Proactive and independent, with the ability to take ownership of campaigns and make informed decisions without constant supervision.
• Comfortable building processes, documenting workflows, and improving systems in a growing department.
• Familiarity with ClickUp or similar project management tools.
• Comfortable using AI tools such as ChatGPT, Claude, and other marketing technologies.
• Excellent written and verbal English communication skills.
• Must own and be able to use a working computer with high-speed internet.
• Must be ENGLISH-SPEAKING.

Nice to Have:

• Previous experience working with healthcare or medical industry clients, particularly campaigns focused on patient acquisition.
• Experience working in a digital marketing or performance marketing agency.
• Background building or scaling a paid media department or establishing PPC processes from scratch.
• Familiarity with SEO strategies and how organic and paid search can work together.
• Experience with marketing data integrations, attribution systems, and advanced reporting dashboards.
• Experience developing and testing new advertising strategies, platforms, and automation tools.