Head of Retail

Head of Retail

Brand: Bettervits

Location: UK (Remote / Hybrid with Travel)

Type: Full-Time

Start Date: ASAP

About Us

Bettervits is a fast-growing UK nutrition and supplements brand with ambitions to become a category leader in the UK and beyond. Built on premium products, strong digital expertise, and a relentless focus on growth, we're now accelerating our expansion into physical retail.

With an established direct-to-consumer business and growing retail presence, we're looking to build Bettervits into one of the most recognised and successful supplement brands on the high street. No corporate fluff, just high standards, creative thinking, and people who get things done.

Role Overview

We are seeking an experienced Head of Retail to lead and scale Bettervits' retail business across the UK, with a focus on major pharmacy, health, beauty, grocery, and specialist retail chains.

This is a commercially driven leadership role for someone with extensive experience growing consumer brands within major UK retailers. You'll be responsible for strengthening existing retail partnerships, securing new listings, increasing in-store sales, and building a profitable, scalable retail operation.

We're looking for someone with strong industry relationships, exceptional commercial judgement, and a proven ability to turn retail distribution into meaningful revenue. You'll understand that securing listings is only the beginning, and that long-term success comes from strong rate of sale, effective merchandising, promotional execution, and productive retailer relationships.

What You'll Be Responsible For

• Own Bettervits' UK retail strategy and commercial performance, with clear accountability for revenue growth, profitability, distribution, and rate of sale across existing and new retail partners
• Build and strengthen relationships with major UK retailers, including Boots, Holland & Barrett, Superdrug, supermarkets, pharmacies, and other relevant national chains, securing new listings and expanding distribution
• Drive sell-through and in-store performance through effective promotional planning, merchandising, shelf positioning, retail media, and joint business plans with key accounts
• Lead commercial negotiations covering pricing, margins, promotional investment, listing fees, trading terms, and annual agreements, ensuring sustainable and profitable growth
• Analyse performance at retailer, category, store, and SKU level, using sales data, rate of sale, distribution, and competitor insights to identify opportunities and improve results
• Develop and execute retail expansion plans, including new product launches, category presentations, retailer pitches, account forecasts, and collaboration with internal marketing, finance, and supply chain teams

What We're Looking For

• Extensive experience in senior retail sales, national account management, or commercial leadership roles within FMCG, health, wellness, beauty, or consumer nutrition brands
• A proven track record of securing and growing major UK retail accounts, with direct experience working with retailers such as Boots, Holland & Barrett, Superdrug, Tesco, Sainsbury's, or similar national chains
• Strong existing relationships with UK retail buyers and category teams, with the credibility and commercial experience to open doors, negotiate effectively, and build long-term partnerships
• Demonstrated ability to grow retail revenue and improve rate of sale, with a thorough understanding of category management, merchandising, promotional effectiveness, and retail economics
• Strong commercial and analytical capabilities, including experience managing retail P&Ls, negotiating trading terms, forecasting sales, and making decisions based on profitability and return on investment
• A highly proactive, entrepreneurial, and hands-on leadership style, combining strategic thinking with the willingness to personally drive negotiations, solve problems, and execute growth initiatives

Bonus

• Previous experience within vitamins, minerals, supplements, sports nutrition, or other health and wellness categories
• Established buyer relationships within Boots, Holland & Barrett, Superdrug, and major UK grocery retailers
• Experience taking a digitally native or challenger brand into national retail distribution and scaling it into a recognised category player
• Previous experience leading retail growth at a high-growth nutrition or supplement business
• Experience working with NielsenIQ, Circana, retailer EPOS data, and category insights to improve distribution and in-store performance
• Experience building and leading retail sales teams, managing external field sales partners, or expanding brands into international retail markets

Why Join Us?

• Competitive compensation package with performance-based incentives
• Ownership of a major growth channel within a fast-growing, ambitious nutrition brand
• The opportunity to shape and execute Bettervits' UK retail expansion strategy
• Autonomous working style with direct access to founders and decision-makers
• The opportunity to build and lead a high-performing retail team
• Significant growth opportunities as we expand across the UK and international markets