Head of Sales

Head of Sales – International Technology Events

Location: London / Hybrid

Salary: Up to £90,000 basic + uncapped commission

OTE: £140,000+

Sector: International B2B Events / Technology / Sponsorship & Exhibitions

The Opportunity

We're working with a leading international B2B events organisation that is entering an exciting phase of commercial growth and transformation.

With an established global reputation, a highly engaged international audience and a portfolio of market-leading events, the business is looking to appoint an ambitious, commercially driven Head of Sales to help accelerate new-business revenue and develop its sales capability.

This is an excellent opportunity for a proven new-business sales leader who enjoys being hands-on commercially, winning major deals and developing high-performing sales teams.

The successful individual will play an instrumental role in identifying new revenue opportunities, opening doors with major international organisations and delivering commercially innovative sponsorship and exhibition partnerships

Key Responsibilities

• Lead and drive new-business sales activity across a portfolio of high-profile international technology events.
• Personally identify, develop and close significant new commercial opportunities, maintaining a strong hands-on sales presence.
• Manage, coach and develop sales talent, creating a high-performance, results-driven environment.
• Develop relationships with senior decision-makers across major international technology companies and enterprise organisations.
• Create bespoke commercial propositions incorporating exhibition space, sponsorship, strategic partnerships and integrated event activations.
• Identify untapped markets, emerging technology sectors and new opportunities to generate incremental revenue.
• Drive structured sales activity, pipeline development, forecasting and commercial accountability.
• Work collaboratively with senior leadership, marketing and event delivery teams to support the wider growth strategy.

About You

We're particularly interested in speaking with individuals who can demonstrate:

• A strong track record in new-business sales within international B2B exhibitions, conferences, sponsorship or technology events.
• Proven success personally generating significant new-business revenue and consistently exceeding commercial targets.
• Experience leading, coaching or developing salespeople while remaining actively involved in winning business.
• Strong understanding of exhibition sales, sponsorship inventory and creating commercially attractive partnership packages.
• Confidence engaging C-suite executives and negotiating complex, high-value commercial agreements.
• A proactive, entrepreneurial approach with the energy and determination to identify opportunities and convert them into revenue.
• Excellent commercial awareness, relationship-building skills and the ability to influence stakeholders at all levels.

Why Consider This Opportunity?

This is far more than a traditional sales management position.

You'll be joining an established, internationally recognised events business at an important stage of its commercial evolution, with a genuine opportunity to influence its future success.

The role offers:

• Basic salary up to £90,000
• Realistic OTE of £140,000+, with uncapped earning potential
• The opportunity to work with major international technology brands.
• Exposure to high-profile global events and senior industry decision-makers.
• The ability to shape new-business strategy and develop a successful sales team.
• A commercially ambitious environment where individual contribution, initiative and results are recognised.
• Genuine scope for longer-term career development and progression.

If you're a commercially ambitious sales leader who thrives on winning new business, developing people and making a tangible impact, we'd love to hear from you.

Please get in touch directly for a confidential conversation.

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