HubSpot Specialist (UG)

Position: HubSpot Specialist Location: Remote | Full-Time We are looking for a highly skilled HubSpot Specialist to support both the technical and marketing side of our operations. This role is ideal for someone who understands CRM systems, lead management, automation workflows, and marketing processes while being proactive, organized, and execution-focused. The ideal candidate is experienced in building and managing HubSpot systems, improving lead follow-up processes, and creating automations that help scale marketing and sales operations efficiently. Key Responsibilities: HubSpot CRM Management Manage and maintain HubSpot CRM Organize contacts, pipelines, workflows, and reporting systems Keep customer and lead data accurate and updated Build and improve sales and marketing processes inside HubSpot Lead Management & Follow-Up Monitor and manage inbound leads Ensure timely lead follow-up and proper pipeline movement Create lead nurturing workflows and follow-up sequences Help improve conversion rates and response times Automation & Workflow Development Build and manage HubSpot automations Create workflows for: Lead nurturing Email automation Pipeline management Task automation Internal notifications and follow-ups Improve operational efficiency through automation and systems optimization Marketing Support Assist with email marketing campaigns and audience segmentation Support landing pages, forms, and campaign tracking Monitor campaign performance and provide reporting insights Help optimize marketing funnels and customer journeys Reporting & Analytics Create dashboards and reports inside HubSpot Track KPIs, lead performance, campaign metrics, and pipeline activity Identify opportunities for process and marketing improvements Requirements: Strong experience with HubSpot CRM and automation tools Experience building workflows, pipelines, and marketing automations Understanding of sales funnels and lead nurturing processes Strong technical and marketing mindset Excellent organizational and communication skills Detail-oriented with strong problem-solving abilities Ability to work independently and proactively Preferred Qualifications: Experience with email marketing and campaign management Familiarity with integrations, APIs, and automation platforms Experience supporting both sales and marketing teams Knowledge of reporting and KPI tracking What We're Looking For: Someone proactive and systems-oriented A problem-solver who improves processes, not just completes tasks A detail-focused professional who can manage both technical setup and marketing execution Someone who can take ownership of HubSpot operations and help scale lead management and automation efficiently