In-Market Campaign Manager - Viya and CI

In-Market Campaign Manager - Viya and CI

Location: Tokyo, Japan
Work arrangement: Hybrid, 3 days per week in the Tokyo office

What you'll do

• Partner closely with Sales leaders and other senior stakeholders to understand business priorities, pipeline needs, customer challenges and market opportunities.
• Plan, localize and execute integrated marketing campaigns in Japan, including face-to-face programs, webinars and other campaign activities.
• Adapt regional and global campaign programs for the Japanese market, ensuring messaging, content and execution resonate with local customers.
• Identify opportunities for in-market programs where regional or global campaigns do not fully address local needs.
• Work across functions and markets to coordinate campaign planning and execution, primarily supporting Japan with collaboration across Korea and Greater China.
• Develop strong working relationships with technology partners, industry analysts, channel partners and other relevant stakeholders.
• Use market research, campaign data and customer insights to evaluate opportunities and improve campaign effectiveness.
• Measure campaign performance, including customer reach, pipeline contribution and influence on revenue.
• Represent local market needs and Sales feedback to regional teams, helping shape future marketing programs and investment decisions.
• Manage multiple initiatives independently while collaborating effectively within a regional and global environment.
• Ensure all applicable security policies and processes are followed to support the organization's secure software development goals.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

What we're looking for

• Bachelor's degree, preferably in Marketing, Business or a related discipline.
• Proven experience in B2B technology marketing and campaign management.
• Hands-on experience planning and executing integrated campaigns, including in-person events and webinars.
• Experience localizing and executing regional and global marketing programs for the Japanese market.
• Strong stakeholder-management skills, including confidence working with senior Sales leaders, including VP-level stakeholders.
• Strong understanding of Marketing and Sales alignment and how marketing programs contribute to pipeline and revenue.
• Experience marketing data, AI, cloud or enterprise technology solutions is highly desirable.
• Experience working with technology ecosystems, channel partners and/or industry analyst organizations would be advantageous.
• Strong research, analytical and data interpretation skills.
• An independent thinker who can identify local opportunities, develop recommendations and move programs from concept to execution.
• Strong project management, organizational and communication skills.
• Native-level Japanese language proficiency and excellent English communication skills to work effectively with local, regional and global stakeholders.