Influencer Coordinator

Creator Outreach & Recruitment Specialist

Employment Type: Full-Time | Remote
Industry: E-commerce | Home Improvement | Interior Design | Creator Marketing
Target Market: United States

About the Role

We are looking for a proactive, detail-oriented, and creative Creator Outreach & Recruitment Specialist to join a growing US-based e-commerce company specializing in premium, design-forward home improvement and renovation materials.

The company offers a curated selection of distinctive tiles, flooring, vanities, doors, and other interior finishes sourced directly from international manufacturers. With a strong focus on quality, unique design, and accessible pricing, the brand is expanding its reach through meaningful partnerships with content creators.

In this role, you will be responsible for discovering, evaluating, contacting, and recruiting content creators across Instagram, TikTok, YouTube, and Pinterest. You will identify creators whose audiences and content align with the brand, initiate personalized outreach, manage follow-ups, and guide interested creators through the onboarding process on the company's creator partnership platform.

This is a hands-on, outreach-focused position ideal for someone who enjoys discovering talented creators, building connections, and managing a high-volume recruitment pipeline. You will work closely with the Creator Partnerships team, handing off qualified and interested creators for ongoing relationship management.

Key Responsibilities

Creator Discovery & Sourcing
- Research and identify relevant content creators across Instagram, TikTok, YouTube, and Pinterest.
- Source creators within core categories, including interior design, home renovation, tile, architecture, and home improvement.
- Expand creator discovery into adjacent categories such as real estate, DIY, home flipping, lifestyle, and homeownership.
- Maintain a balanced creator pipeline across core and adjacent categories to reach both high-intent and new audiences.
- Use social media research techniques, hashtags, competitor analysis, and influencer discovery tools to identify potential partners.

Creator Qualification & Evaluation
- Evaluate potential creators based on engagement rates, audience demographics, geographic reach, content quality, and brand alignment.
- Prioritize creators with predominantly US-based audiences and strong potential to influence purchasing decisions.
- Assess creative style, authenticity, storytelling ability, and overall aesthetic compatibility with the brand.
- Identify creators with distinctive perspectives and engaged communities rather than relying solely on follower counts.

Personalized Outreach & Follow-Ups
- Execute consistent, high-volume outreach through Instagram DMs, email, and other relevant channels.
- Personalize outreach messages based on each creator's content, audience, and potential brand fit.
- Communicate the value of joining the company's creator partnership program clearly and professionally.
- Manage multiple outreach conversations while maintaining a friendly, engaging, and authentic communication style.
- Implement structured follow-up sequences to maximize response rates and recruitment conversions.
- Track creator responses, objections, interest levels, and next steps.

Creator Recruitment & Onboarding
- Invite qualified creators to join the company's creator partnership program through Trybe.
- Guide interested creators through the registration and onboarding process.
- Answer initial questions and help creators understand the next steps.
- Monitor recruitment progress and proactively follow up with creators who have not completed registration.
- Work toward growing an active, qualified roster of creators on the platform.

Pipeline Management & Team Collaboration
- Maintain an accurate and organized creator recruitment tracker.
- Record creator profiles, contact details, audience metrics, outreach history, response status, platform registration status, and follow-up schedules.
- Prepare concise handoff summaries for qualified and interested creators, including their background, performance metrics, brand fit, and communication history.
- Collaborate with the Creator Partnerships Lead to ensure smooth transitions and consistent communication.
- Provide regular updates on sourcing activity, outreach performance, recruitment progress, and pipeline opportunities.

Skills

- At least 2 years of experience in influencer marketing, creator outreach, creator recruitment, talent management, social media marketing, or agency operations.
- Hands-on experience identifying, researching, and contacting influencers or content creators.
- Strong familiarity with Instagram, TikTok, YouTube, and Pinterest, including how creators build audiences and engage their communities.
- Excellent written English communication skills, with the ability to craft natural, personalized, and persuasive outreach messages.
- Experience assessing creator profiles based on audience relevance, engagement, content quality, and brand fit.
- Strong organizational skills with experience maintaining outreach trackers, CRM systems, or recruitment pipelines.
- Comfortable conducting consistent, high-volume outreach and following up with creators who do not initially respond.
- A strong eye for design, aesthetics, and visually engaging content, particularly within interiors, home decor, or lifestyle.
- Ability to work independently, manage competing priorities, and consistently meet outreach and recruitment goals.
- Detail-oriented, resourceful, proactive, and comfortable working in a fast-paced remote environment.

Experience using influencer discovery and analytics platforms such as Modash, Upfluence, Aspire, or similar tools.

Previous experience recruiting creators for US-based e-commerce, DTC, lifestyle, home improvement, or interior design brands.

Experience working with US-based teams across different time zones.

Instagram, TikTok, YouTube, Pinterest, Gmail, Slack, Trybe, and a creator search tool provided by the company.