Influencer Marketing

Client is looking for a senior, hands-on Influencer Marketing Lead to own influencer marketing. This is a 0→1 and 1→10 role - you’ll design influencer strategy, build and manage influencer relationships globally, and turn influencers into a repeatable, scalable acquisition channel. While influencer marketing is the core focus, you’ll also work closely with our Growth and Product teams on search, paid acquisition, and AI-era discovery. This role is ideal for someone who has run influencer programs in the US (early stage/SaaS preferred). What You’ll Own Influencer Marketing (Primary Focus) Design and own global influencer strategy across Instagram, TikTok, LinkedIn, and YouTube Identify, onboard, and manage influencers across tiers Build long-term influencer partnerships, not one-off posts Own outreach, negotiation, contracting, timelines, and delivery Develop clear influencer briefs that translate value into native, high-performing content Build systems for tracking performance: CAC, retention, assisted conversions, and brand lift Experiment aggressively with formats, influencers, and narratives - double down on what works Creator-Led GTM & Distribution Turn influencers into a durable GTM channel (not just a marketing experiment) Work closely with founders and Growth to align influencers with launches, features, and narratives Explore non-obvious partnerships: affiliates, rev share, co-created products, education, communities