About Somerce Somerce is a TikTok Shop specialist agency focused on driving GMV for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. You’ll act as the strategic lead for your clients while staying close to the numbers day-to-day. Our clients include: P.Louise, Unilever, Free Soul & L'Oreal What you will do Client & Strategy Ownership Own a portfolio of e-commerce brands on TikTok Shop Act as the main point of contact while leading strategy, performance and delivery Build clear, commercially grounded TikTok Shop growth plans Translate business goals into weekly and monthly trading actions E-commerce Trading & Merchandising Own trading calendars aligned to promotions, launches and key retail moments Lead product merchandising strategy across: Product selection Bundling Pricing Promotions and incentives Continuously optimise AOV, conversion rate and GMV Identify underperforming SKUs and opportunities to scale winners Influencer / Affiliate Strategy Own the influencer and affiliate strategy for your client portfolio Define how affiliates are used to drive GMV Work closely with creators to: Set creator priorities Shape product focus Align offers and incentives Build and refine creator trading strategies around: Deal-led moments Always-on content Live and campaign support Analyse affiliate performance and continuously optimise output Ensure affiliate activity aligns with overall trading and margin goals Performance & Reporting Monitor daily, weekly and monthly performance metrics Lead performance reviews with clients, backed by clear insights and actions Forecast GMV and trading performance Use data over opinions to inform decisions How You’ll Work Fast-paced, high-ownership environment Minimal bureaucracy, maximum accountability You’re expected to challenge, suggest, optimise and lead This is a role for someone who enjoys responsibility and impact
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