Influencer Marketing Manager

Monday to Friday 9 to 6 PST

Within 2-4 weeks

About the Role

We are seeking an Influencer Marketing Manager to build and scale creator partnerships that drive brand awareness, customer acquisition, and revenue.

The ideal candidate will be commercially minded, highly organized, and comfortable managing the full creator partnership lifecycle—from discovery and outreach through negotiation, campaign execution, content delivery, and performance analysis.

Key Responsibilities Develop and execute influencer strategies aligned with business and growth goals. Identify, evaluate, recruit, and activate relevant creators. Manage creator relationships, including outreach, product seeding, negotiations, contracts, briefs, approvals, and payments. Develop platform-native campaign briefs based on product positioning and target audiences. Build long-term relationships with creators, agents, and agencies. Secure content usage rights, paid amplification permissions, and whitelisting access. Partner with Creative and Paid Media teams to identify high-performing creator content. Monitor campaign performance across engagement, traffic, customer acquisition, revenue, and content output. Use performance insights to improve creator selection, campaign concepts, and investment decisions. Maintain creator databases, campaign trackers, budgets, timelines, contracts, and content libraries. Stay current on creator trends, social platforms, and emerging partnership opportunities.

Required Qualifications 4+ years of influencer, creator, affiliate, or partnership marketing experience. Proven experience managing influencer campaigns from creator discovery through reporting. Experience working directly with creators, talent managers, and agencies. Strong understanding of creator economics, commissions, partnership terms, content rights, and paid amplification. Strong negotiation and relationship-management skills. Strong analytical skills and proficiency in Excel or Google Sheets. Excellent written communication skills. Highly organized and detail-oriented. Strong cross-functional collaboration skills. Experience using AI for creator research, outreach, campaign planning, or reporting.

Nice to Have Experience with DTC/e-commerce brands. Experience in beauty, wellness, health, personal care, or lifestyle. Experience with Shopify. Experience with subscription or replenishment products. Familiarity with creator databases, influencer platforms, affiliate tools, or social-commerce programs.

Tools & Systems TikTok Instagram YouTube Shopify Influencer / creator-management platforms Affiliate platforms Google Sheets / Excel Analytics and attribution platforms AI research and marketing tools