Influencer Marketing Manager

Company Description:

RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment

Who We Are:

An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.

Always Pushing the Boundaries? You Already Belong at RISK!

Our global-scale operations are based on strong internal expertise, analytics, and data research. We have expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics.

About the Role:

We are looking for a proactive, Middle+ Influencer Marketing Manager to drive brand awareness and player acquisition through esports sponsorships, streaming platforms, and long-term ambassador partnerships. You will take ownership of key promotional verticals, bringing fresh ideas and managing the full cycle of collaborations across Ukraine, CIS, and European markets.

Responsibilities:

• Full-Cycle Influencer & Streamer Management: Independently source, negotiate with, and onboard creators across core platforms (Twitch, Kick, Telegram, and Instagram), building and maintaining a strong personal database of partners.

• Esports & Tournament Integrations (Priority): Identify and execute sponsorship opportunities within the esports ecosystem (primarily Counter-Strike, with Dota 2 as a secondary focus), including partnerships with tournament operators, broadcast studios, and community casters.

• Ambassador Program Management: Build and manage long-term relationships with brand ambassadors—turning creators into authentic faces of the brand through ongoing activations, special projects, and merch/content integrations.

• Campaign Execution & Creative Production: Prepare creative briefs, develop native promotional mechanics (especially cross-platform funnels leading to Telegram), and ensure high-quality execution and compliance with brand guidelines.

• Performance Tracking & Analytics: Monitor campaign results using key performance metrics (FTD, CR, Retention, ROI), manage budgets across different cooperation models (Fixed, Hybrid, CPA), and optimize partnerships based on data.

• Proactive Strategy & Growth: Continuously monitor streaming and esports trends, pitch new creative formats, and test unconventional acquisition funnels without waiting for top-down instructions.

Requirements:

• 2+ years of proven experience in Influencer Marketing within the iGaming (gambling/betting) or Esports industries.

• Hands-on experience launching and managing campaigns on Twitch, Kick, Telegram, and Instagram (understanding how streaming and social platforms work in synergy with Telegram funnels).

• Strong track record in at least one of two core areas (having both is a huge plus):

  • Esports: Deep understanding of the CS/Dota 2 scene, tournament tier systems (Tier 1–4), how VRS (Valve Regional Standings) points impact team motivation, and how tournament broadcast/media rights are acquired and monetized.

  • Brand Ambassadors: Proven experience signing, producing, and managing long-term ambassador contracts rather than just one-off ad placements.

• Experience working with the Ukrainian, CIS, and/or European (EU) markets, with a clear understanding of local audience specifics and traffic quality risks.

• Solid analytical mindset: ability to evaluate creator audiences (detecting fake engagement/bots), calculate CPA, CR, and ROI, and work confidently with tracking tools (e.g., Keitaro) and Google Sheets/Excel.

• High level of proactivity, autonomy, and strong negotiation skills—you bring solutions and ideas to the table rather than waiting for detailed task assignments.

Nice to Have:

• Experience working with YouTube and TikTok within iGaming compliance restrictions.

• Basic Figma skills for creating simple creative mockups or quick visual adjustments.

• Established network of contacts among Twitch/Kick streamers, esports talent, or tournament organizers.

Our Benefit Cafeteria is Packed with Goodies:

• Children Allowance;

• Mental Health Support;

• Sports Activities;

• Language Courses;

• Automotive Services;

• Veterinary Services;

• Home Office Setup Assistance;

• Dental Services;

• Books and Stationery;

• Training Compensation.

Ready to Take the Leap?

Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.

At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.