Influencer Marketing Specialist (Creator Coordinator)

About SAMY We weren't built to follow, we were built to lead. SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day. We are Path Finders: curious, ambitious, and never afraid to challenge what's next. We don't play it safe. We build what's next. Instagram | TikTok | Culture page Role Mission Lead the development and execution of influencer marketing campaigns, transforming client briefs and business objectives into strategic, creative, and data-driven influencer activations. The role combines strategic thinking, campaign management, influencer ecosystem knowledge, and performance analysis to ensure relevant, high-quality, and measurable results. Key responsibilities Develop influencer marketing strategies based on client objectives, audience insights, cultural trends, and campaign KPIs. Identify, evaluate, and manage influencers across social media platforms, ensuring audience fit, engagement quality, content alignment, and campaign objectives. Manage influencer campaigns end-to-end, coordinating content calendars, deliverables, timelines, communication, and activations. Monitor campaign performance, analyze data, and provide actionable insights and recommendations to optimize results. Collaborate with strategy, creative, account management, booking, paid media, and data teams to ensure efficient campaign execution. Support budget tracking, contracts, usage rights, compliance, reporting, and process improvements throughout the campaign lifecycle. Skills & experience 3–5 years of experience in influencer marketing, social media, digital marketing, or campaign management. Proven experience managing influencer campaigns from planning through execution and reporting. Strong understanding of influencer ecosystems, creator dynamics, and social media platforms. Experience identifying, evaluating, and managing influencers and creators based on audience, engagement, content quality, and campaign objectives. Strong analytical and reporting skills, with advanced proficiency in Excel or similar tools. Ability to translate data, audience insights, and trends into strategic and creative recommendations. Familiarity with influencer selection tools, social listening platforms, and performance analytics. Strong communication, negotiation, coordination, and project management skills. Ability to manage multiple projects, stakeholders, budgets, and deadlines simultaneously. Experience working in fast-paced and client-facing environments is a plus. Highly organized, proactive, detail-oriented, and solution-oriented mindset. Strong knowledge of digital, social media, cultural, and influencer marketing trends. Full professional proficiency in English, both written and spoken. Benefits Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world. Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge. Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework. Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth. Hybrid role Location: São Paulo, Brazil The SAMY Mindset Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen. We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build. We're not looking for people who think the same, we're looking for people who want to grow with us. Here's what it actually looks like to belong here: Be Kind — because respect, trust, and honest feedback make great teams stronger. Go Beyond — because good is never enough when excellence is the standard. Craft Together — because the best ideas don't happen in silos. Enjoy the Journey — because growth lives outside the comfort zone. Own It — because real impact starts with accountability. If this feels like your kind of adventure, let's build something together. Diversity & Inclusion At SAMY, difference is not something we accommodate, it's what makes us stronger. With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company. We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work. Instagram | TikTok | Culture page