Influencer Specialist Italy

About SAMY

We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
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Role Mission

As an Influencer Marketing Specialist at SAMY, you will play a key role in leading influencer-driven campaigns from strategy to execution. You will transform brand briefs into impactful influencer activations, ensuring cultural relevance, creative excellence, and measurable performance. This role requires a strategic mindset, strong analytical capabilities, and deep knowledge of social

Key responsibilities

• Strategic Campaign Conception: Translate client briefs into comprehensive influencer strategies, creative proposals, and storytelling frameworks aligned with brand positioning and key performance indicators.

• Talent Scouting & Content Management: Identify, vet, and shortlist creators across platforms (Instagram, TikTok, YouTube), overseeing content production calendars to ensure quality, compliance, and messaging consistency.

• Campaign Delivery & Dynamic Optimization: Supervise live campaign delivery across all phases, analyzing real-time engagement and conversion metrics to proactively optimize performance.

• Experiential Activations & Event Logistics: Coordinate influencer involvement in experiential events and brand activations, managing talent logistics and cross-team communications on-site and remotely.

• Cross-Functional Synergy & Market Intelligence: Collaborate with booking, creative, and data teams to refine negotiation strategies, utilizing social listening to capitalize on emerging cultural trends.

• Performance Analytics & Strategic Reporting: Consolidate post-campaign metrics into high-level performance dashboards, translating data and learnings into actionable commercial recommendations and ROI evaluations.

• Governance, Budget Tracking & Process Efficiency: Oversee contracts, licensing rights, and financial reconciliation, while continuously identifying process improvements to eliminate operational bottlenecks and accelerate campaign workflows.

Skills & experience

• End-to-End Influencer Campaign Execution: Proven background delivering multi-platform influencer campaigns from strategy and brief translation to final reporting within fast-paced brand or agency settings.

• Social Ecosystem & Creator Landscape Acumen: In-depth knowledge of social platform mechanics (Instagram, TikTok, YouTube, and emerging channels), digital creator trends, and audience engagement drivers.

• Data Synthesis & Analytical Proficiency: Advanced analytical skills with high proficiency in Excel and data tools, with a demonstrated ability to evaluate campaign ROI, leverage social listening tools, and transform metrics into strategic decisions.

• Talent Negotiation & Commercial Governance: Hands-on experience managing influencer contracts, usage rights, compliance standards, and campaign budget allocation.

• Agile Project Management & Professional English: Exceptional organizational, time-allocation, and stakeholder management skills under tight deadlines, supported by full professional proficiency in written and spoken English.

Benefits

• Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.

• Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.

• Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.

• Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

The SAMY Mindset
Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.

We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.

We're not looking for people who think the same, we're looking for people who want to grow with us.
Here's what it actually looks like to belong here:
Be Kind — because respect, trust, and honest feedback make great teams stronger.
Go Beyond — because good is never enough when excellence is the standard.
Craft Together — because the best ideas don't happen in silos.
Enjoy the Journey — because growth lives outside the comfort zone.
Own It — because real impact starts with accountability.
If this feels like your kind of adventure, let's build something together.

Diversity & Inclusion
At SAMY, difference is not something we accommodate, it's what makes us stronger.
With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.

We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.

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