Instructional Designer & Trainer

Shape the Future of Learning at Lamar! Are you a passionate educator, dynamic facilitator, and strategic thinker ready to make a lasting impact? If so, Lamar is looking for a talented Instructional Designer/Trainer to drive enterprise-wide professional development, empower our teams to reach their highest potential, and elevate business results!

In this role, you will:

• Design & Innovate: Shape cutting-edge learning journeys, curricula, and blended training programs from the ground up.
• Inspire & Facilitate: Bring training to life through engaging in-person and virtual workshops, leveraging your expertise in group dynamics, coaching, and modern facilitation.
• Align Learning with Business Strategy: Partner directly with leadership to conduct needs analyses and shape enterprise-wide talent development and career-pathing initiatives.

If you're ready to create and facilitate high-impact learning journeys to elevate professional growth across the organization, we want to hear from you!

Why Lamar?

Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• Learn more about us on our official YouTube channel.
• Check reviews and company updates on our Glassdoor page.
• Learn more about our Great Place to Work certification.

What you can expect from us:

• A Monday-Friday 8a-5p work schedule
• An annual salary of $60,000-$75,000/year, depending on relevant experience and qualifications
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including Presidents' Day and Juneteenth
• A comprehensive 2-month training program
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Short & long-term disability and paid parental leave
• Employee Stock Purchase Plan
• 401k plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
• A people-first culture that invests in connection, community involvement, and transparency around employee feedback

What we're looking for in you:

• Instructional Design & Learning Strategy: Ability to conduct needs assessments and KSA gap analyses to assist in designing and developing comprehensive learning paths and effective instructional content.
• Training Delivery & Engagement: Skill in delivering engaging presentations and training sessions (in-person and online), managing group dynamics, and fostering interaction and motivation among learners through a coaching and mentoring approach.
• Communication & Interpersonal Effectiveness: Excellent verbal, written, and visual communication skills for explaining complex information clearly and concisely, combined with effective interpersonal and diplomatic skills to collaborate across all organizational levels.
• Technological & AI Fluency: Proficiency with Learning Management Systems (LMS, UKG Pro Learning preferred), common office software (Microsoft Office, Google Workspace), and the ability to ethically leverage AI tools for HR functions such as data analysis and process automation.
• Organizational Acumen & Execution: Demonstrates strong analytical and proactive problem-solving skills, exercising sound judgment, continuous attention to detail in high-stakes situations, and effective time management to meet deadlines. Innovative and proactive problem-solving skills with the ability to exercise integrity and sound judgment in complex and ambiguous situations. Work requires continuous attention to detail in understanding legal requirements, composing, typing, and proofreading communications and training materials, establishing priorities, and meeting deadlines. Ability to work in a team environment.

Education and Experience:

• A Bachelor’s Degree and 5+ years of experience in Training & Development, with a background in instructional design.
• A proven track record of delivering dynamic, engaging live training to diverse audiences.
• Strong communication skills and familiarity with Learning Management Software
  • Experience with LMS platforms like UKG Pro Learning is a plus!

A Day in the Life:

• Provide strategic input to develop enterprise-wide learning and development strategies in partnership with leadership/executives
• Program Design & Development (in conjunction with the Professional Development Manager)
• Assist with determining appropriate participants for all professional development events
• Conduct learning needs assessments and gap analyses to identify organizational KSA deficiencies
• Design, create, and curate comprehensive courses, curricula, and/or learning journeys, including instructor-led training, e-learning, blended formats, etc.
• Assists with research related to identifying appropriate professional development solutions
• Where applicable, customize learning content and delivery methods to meet regulatory and compliance requirements specific to our industry.
• Demonstrate expertise in classroom facilitation, managing live training environments, encouraging participation, and handling group dynamics
• Training Delivery & Facilitation (as needed/back-up facilitator for Professional Development Manager)
• Deliver engaging training sessions, workshops, and webinars
• Facilitate live training experiences both in-person and virtually, adapting delivery styles to meet participant needs in order to maximize learning retention.
• Support talent development initiatives such as leadership development, onboarding, and career pathing
• Assess and evaluate the effectiveness of learning programs through surveys and performance metrics
• Assist with various administrative duties related to professional development programming

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com.

Physical Demands and Work Environment

• The work environment (remote or hybrid) is determined by geographic location relative to the Corporate Office.
• The physical demands for this position include light lifting, seeing (with a focus on reading), sitting more than 50% of the time, talking, and walking.
• Incremental Travel Required

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Hand-painted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. Please click here to learn more about Lamar's green initiatives.

Lamar is an EEO/AA employer, including Individuals with Disabilities, Protected Veterans, and any other State or Federally Protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing recruiting@lamar.com or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy.

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

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