Internship: Global Consumer Financial Services, Marketing - Lifestyle Marketing [Jan to Jun 2027]

WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Why Join

Play a key role in creating engaging customer experiences that strengthen relationships and drive business growth. As a Lifestyle Marketing Intern, you'll be part of a dynamic team that develops and executes innovative marketing campaigns across Credit Cards, Deposits, and customer engagement initiatives.

You'll have the opportunity to develop your skills in marketing strategy, campaign management, stakeholder engagement, and project coordination while contributing to initiatives that enhance customer acquisition, engagement, and loyalty.

How You Succeed

To excel in this role, you'll need to be creative, proactive, and eager to learn. You'll work closely with internal stakeholders and external partners to bring marketing campaigns to life, ensuring initiatives are delivered effectively and aligned with business objectives.

Your ability to manage multiple priorities, communicate effectively, and collaborate with diverse stakeholders will be key to delivering successful campaigns and creating meaningful customer experiences.

What You Do

Your responsibilities will include:

• Marketing Campaign Management: assist in the planning, coordination, and execution of marketing campaigns across Credit Cards, Deposits, and customer engagement initiatives

• Content Development: support the development and coordination of advertising materials, marketing collateral, and website content to ensure consistent and compelling customer communications

• Stakeholder & Partner Management: collaborate with internal teams, agency partners, and external stakeholders to execute strategic marketing initiatives

• Customer Engagement Initiatives: support campaigns designed to drive customer acquisition, product usage, retention, and loyalty

• Campaign Coordination: monitor project timelines, coordinate deliverables, and ensure campaign activities are executed smoothly and efficiently

• Marketing Analysis: assist in tracking campaign performance and gathering insights to support future campaign planning and optimisation

• Strategic Marketing Support: contribute ideas and recommendations that enhance campaign effectiveness and customer engagement

• Ad-hoc Projects: provide support on other marketing programmes, events, and business initiatives as assigned

Who You Work With

Global Consumer Financial Services helps individuals and businesses achieve their financial aspirations through innovative banking, lending, and wealth solutions. Within Marketing, the Lifestyle Marketing team develops and delivers customer-centric campaigns that strengthen customer engagement and drive growth across key banking products and services.

You'll work alongside experienced marketers, business partners, agency teams, and product specialists, gaining valuable exposure to how marketing strategies are developed and executed to create meaningful customer experiences and deliver business outcomes.

Who You Are

• Open to learning and feedback

• Strong sense of curiosity and creativity

• Passionate about marketing, branding, and customer engagement

• Strong communication and interpersonal skills

• Organised and able to manage multiple projects and deadlines effectively

• Able to work independently while collaborating effectively with stakeholders

• Proactive, resourceful, and willing to take initiative

• Detail-oriented with strong project coordination capabilities

• Strong presentation and business writing skills

• Background in Marketing or a related discipline preferred

• Currently pursuing an undergraduate or postgraduate degree

Learning Objectives

This internship will provide you with:

• Hands-on experience in ideating, planning, and executing marketing programmes within a leading financial institution

• Exposure to integrated marketing campaigns across Credit Cards, Deposits, customer acquisition, and customer engagement initiatives

• Opportunities to develop stakeholder management skills through collaboration with business teams, agency partners, and external stakeholders

• Practical experience managing campaign timelines, deliverables, and marketing communications

• Exposure to content development, advertising materials creation, and digital marketing activities

• Opportunities to understand how customer insights and business objectives shape marketing strategies

• Enhanced project management, communication, and collaboration skills through participation in real business initiatives

• A deeper understanding of how marketing drives customer engagement, loyalty, and business growth within the banking industry

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Opportunity Starts Here

Let’s build the bank we need for the future we want. Find the best version of yourself in a friendly, supportive team. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here

Who We Are

As the longest established Singapore bank, formed in 1932 from the merger of three local banks, we have grown from strength to strength to become a regional financial services group.

With a deep history in Asia, we offer the most comprehensive coverage across ASEAN and Greater China, complemented with a presence in the leading economies of New York, London and Sydney.

We are the second largest financial services group in Southeast Asia by assets with one of the world’s highest credit rating (Aa1 by Moody’s and AA- by both Fitch and S&P).

We offer private banking services through our wholly-owned subsidiary, Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.

Our insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia.