Freelance Content Marketing Specialist — Travel & Lifestyle

About Us HHWT is the leading lifestyle and travel platform for Muslims in Asia, with a reach of almost 5.4 million monthly. Our ultimate vision is to foster peace between all races through travel as we believe it is the greatest tool to break down stereotypes and biases between people. We strive to enable Muslims to see the world and enjoy immersive experiences while travelling as this increases the number of positive interactions between people of different backgrounds. More about us: Forbes 30 under 30 Work with STB Microsoft Job Description This is a remote position. The mission HHWT exists because nearly 2 billion Muslim travelers have been an afterthought in the global travel industry. Every article, listing, and campaign we publish is meant to help someone — a mother in Bandung, a family from KL, a solo traveler from Singapore — feel seen and welcome when they travel. This role is about producing the work that delivers on that promise, at quality and at pace. HHWT is an inclusive employer. We hire across ethnic groups, religions, and backgrounds — united by a shared belief that every traveler deserves to feel welcome. What you'll do Core (most of your time): Refresh HHWT's existing content library — update articles for SEO, AI search, accuracy, and current relevance Research and craft new branded and editorial content across the lifestyle and travel verticals Apply SEO and AI-search principles in everything you publish — so the work is found, not just written Use modern content tools to move faster without losing voice Secondary: Craft platform-native social content for Facebook, Instagram, and TikTok that drives organic traffic back to the web Help grow our social channels through consistent, smart posting — not volume for volume's sake Requirements Can commit at least 4 hours/day, Mon–Fri, within SG/MY working hours Min 3 years of content marketing experience, with a focus on article and editorial writing Travel or lifestyle content background Demonstrated experience growing social media accounts (FB, IG, TikTok) Working knowledge of SEO and AI-search (AISEO) principles — keyword strategy, search intent, structured content, how content surfaces in AI overviews Basic analytics fluency (Google Analytics, Meta Business Suite, TikTok analytics) — you can read what's working and adjust Direct experience working with clients Strong English writing Regional understanding — Singapore, Malaysia, and Indonesia are three different audiences, not one Nice to haves Experience producing content in the Muslim lifestyle or halal travel vertical Mastery of AI content creation tools and workflows Regional campaign management experience (multi-market activations) Bahasa Malaysia or Bahasa Indonesia Short-form video scripting (TikTok, Reels, Shorts) The reality HHWT is a small, bootstrapped team. You'll work independently, move fast, and see your work live within days, not months. We start with a paid test project before any retainer commitment. If the fit is right, this becomes a long-term relationship. Our team We hire across backgrounds, faiths, and experience paths. What unites us is a shared conviction that Muslim travelers deserve to feel welcome everywhere. You don't need to be Muslim to do this work — you need to care deeply about it. To proceed with your application, please complete the following questionnaire form https://docs.google.com/forms/d/e/1FAIpQLSfB4Wmci4f__X3RTAcE4D9FVyZOFDnpLjT20YPo6dogG6iRyQ/viewform?usp=header