Lead Generation & Outreach Specialist

This is a remote position.

Role Overview:

We are seeking a proactive and experienced Lead Generation & LinkedIn Outreach Virtual Assistant to support our sales and marketing initiatives using an established prospecting methodology.

The VA will be responsible for executing LinkedIn-based prospecting, lead generation, outreach, follow-ups, and prospect communications. The selected VA will receive training and guidance on the specific sales methodology and process from the client’s designated sales team.

The role will include active involvement in LinkedIn prospecting and lead engagement, so the ideal candidate should genuinely enjoy using words to capture attention, build curiosity, create excitement, and encourage qualified prospects to take the next step.

This role also has the potential to expand into CRM management, GoHighLevel, sales support, and other administrative/technical responsibilities as the relationship develops.

Scope of Work:

• Execute LinkedIn lead generation and prospecting activities based on the established sales methodology.
  
• Research and identify qualified prospects and target audiences.
  
• Use LinkedIn and LinkedIn Sales Navigator to find, connect with, and engage potential prospects.
  
• Write and send personalized connection requests, messages, follow-ups, and other prospect communications.
  
• Engage prospects in a way that is interesting, natural, persuasive, and aligned with the client's brand voice.
  
• Use written communication to create curiosity and excitement around the client's offerings.
  
• Help move qualified prospects toward booking a call with CEO or purchasing the client's products/services, following the established sales process and messaging guidelines.
  
• Monitor and manage prospect responses and conversations.
  
• Support the promotion and sales outreach of online courses, tools, and related offerings.
  
• Work from the client’s LinkedIn profile/account when required and appropriate.
  

• Recognize buying signals, questions, objections, and opportunities for follow-up.
  
• Escalate qualified or interested prospects to CEO or the appropriate member of the team when needed.
  
• Maintain accurate prospect and outreach records in the appropriate systems.
  
• Continuously improve messaging based on prospect responses, engagement, and feedback.
  
• Follow the client's approved sales methodology while bringing creativity and good judgment to individual conversations.
  

The candidate does not need to be responsible for closing sales independently. However, they should be comfortable with the persuasive and relationship-building aspects of prospect communication and genuinely enjoy helping prospects become interested enough to take action.

Customer Communication & Experience

While the position has a significant behind-the-scenes component, this is not a purely administrative or technical role.

Because the VA will actively engage with prospects through LinkedIn and other communication channels, they should enjoy customer- and prospect-facing communication and be confident using written communication to create a positive experience.

Responsibilities may include:

• Engaging with prospects through LinkedIn, email, and text as appropriate.
  
• Responding to prospect questions and continuing conversations based on established guidelines.
  
• Helping prospects understand the value and relevance of the client's offerings.
  
• Creating communications that feel personal, compelling, helpful, and authentic, rather than generic or overly scripted.
  
• Thinking from the customer's perspective when reviewing messages, campaigns, funnels, forms, and other customer touchpoints.
  
• Identifying opportunities to make the customer journey clearer, easier, more engaging, and more compelling.
  
• Providing thoughtful feedback when messaging, processes, or customer experiences could be improved.
  

The client will handle most high-level customer-facing sales conversations, strategic messaging, and asset creation. The VA will play an important role in getting the right prospects interested, engaged, and moving toward the next step.

Qualifications & Experience:

Required

• Previous experience in lead generation, LinkedIn prospecting, sales outreach, or appointment setting.
  
• Hands-on experience using LinkedIn for prospect research, connection building, and outreach.
  
• Experience with LinkedIn Sales Navigator.
  
• Strong written English and professional communication skills.
  
• Ability to conduct online research and identify relevant prospects.
  
• Strong attention to detail and ability to follow established processes.
  
• Comfortable communicating professionally with prospective customers.
  
• Ability to learn and consistently follow a defined sales methodology.
  
• Self-motivated, organized, reliable, and able to work independently.
  
• Hands-on experience with GoHighLevel (GHL) is required.
  

Preferred / Nice to Have

• Experience supporting sales of online courses, digital products, professional services, or similar offerings.
  
• Experience with CRM systems and sales automation.
  
• Experience integrating or managing lead information between LinkedIn and GoHighLevel.
  
• Experience in the healthcare, medspa, aesthetics sales, or related industries would be a huge plus.
  
• Target audience will work within the aesthetics industry in various roles and capacities.
  
• In-depth understanding with GoHighLevel-related processes and workflows.
  
• Experience handling inbound inquiries and customer/prospect communications.
  
• Ability and willingness to grow into a broader sales, administrative, or technical support role over time.
  

The Ideal Candidate:

We are looking for someone who combines strong communication skills, sales instincts, technical curiosity, organization, and problem-solving ability.

The ideal candidate is:

• An excellent communicator with above-average written and verbal English skills.
  
• Someone who genuinely enjoys using words to attract attention, create curiosity, build excitement, and motivate prospects to take action.
  
• Comfortable with persuasive communication without sounding pushy, robotic, or overly "salesy."
  
• Naturally curious about people and interested in understanding what motivates customers.
  
• Able to think from the customer's perspective and recognize what creates a great customer experience.
  
• Comfortable engaging in conversations with prospects and identifying when someone is interested, curious, hesitant, or ready for the next step.
  
• Tech-savvy and passionate about learning technology, particularly GHL and automation.
  
• A creative problem-solver who enjoys figuring things out.
  
• Someone who thinks ahead, anticipates potential problems, and looks for ways to improve processes.
  
• Comfortable asking questions and making thoughtful suggestions rather than simply waiting for instructions.
  
• Highly organized and naturally attentive to detail.
  
• Passionate about learning and mastering technology in creative ways.
  
• Excited about AI and interested in learning how AI can improve business processes, automation, communication, and customer experiences.
  
• Able to balance creative communication and sales engagement with precise backend technical work.
  
• Self-motivated and capable of taking ownership of responsibilities.
  
• Interested in developing a long-term role and growing alongside the business.
  

Training & Onboarding:

The VA will be trained on the specific prospecting and sales methodology by the client’s designated sales team.