Lead Strategist (TikTok Shop)

## About the Role

We're looking for a **high-performing, commercially minded Lead Strategist** to take full ownership of the growth and performance of a portfolio of TikTok Shop brands.

This is not a traditional account management role. **You are the strategist and the owner of the outcome.**

You'll analyze performance, identify the biggest growth opportunities and constraints, build strategies to drive GMV, lead client relationships, and manage a pod responsible for execution.

You'll lead an **Affiliate Manager and Shop Coordinator**, ensuring your team knows exactly what needs to happen, why it matters, and when it needs to get done.

Your primary goal is simple:

**Drive measurable GMV growth for your clients.**

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## What You'll Do

### Own TikTok Shop Strategy & Growth

* Take full strategic ownership of your portfolio of TikTok Shop brands.
* Analyze TikTok Shop performance and key metrics every week.
* Identify growth opportunities, bottlenecks, and constraints.
* Develop strategies to launch, grow, and scale brands.
* Set measurable KPIs and determine the highest-impact priorities for each account.
* Turn performance data into clear, actionable growth plans.
* Identify winning products, creators, offers, content, and campaigns — and capitalize on them quickly.
* Diagnose underperformance and create action plans to address it.
* Continuously test new strategies and document what works.
* Build and maintain playbooks for launching and scaling TikTok Shop brands.

### Lead Client Strategy

You'll be the strategic lead for your clients and ensure they always know **what's happening, why it's happening, and what happens next.**

* Lead weekly client calls.
* Come prepared with data, insights, recommendations, and a clear plan.
* Translate complex performance data into clear business decisions.
* Proactively communicate wins, challenges, opportunities, and next steps.
* Keep clients informed when important insights or opportunities emerge.
* Follow through on commitments and deadlines.
* Build strong client relationships through transparency, responsiveness, and results.

### Lead Your Pod

You'll lead a pod consisting of an **Affiliate Manager and Shop Coordinator**.

* Translate strategy into clear priorities and deliverables.
* Delegate effectively across the pod.
* Set deadlines and expectations.
* Hold team members accountable for execution.
* Review progress and remove blockers quickly.
* Ensure work is completed accurately and on time.
* Maintain high standards across affiliate management, shop operations, content, campaigns, and execution.
* Coach your team and help them continuously improve.
* Step in and solve problems when execution falls behind.

**You are ultimately accountable for the performance of your pod.**

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## How You'll Work

### Move With Urgency

TikTok Shop moves quickly. A winning video, creator, offer, or product can create a short window of opportunity.

When something is working, you capitalize on it. When something isn't working, you diagnose the problem, develop a solution, test it, and keep moving.

### Be Proactive

You don't wait to be told what to do.

You identify problems before they become bigger problems, propose solutions, and take action. When you see an opportunity, you pursue it. When you see a constraint, you build a plan to remove it.

### Make Decisions With Data

You're comfortable digging into performance metrics and asking **why** something is happening.

You use data to:

* Prioritize opportunities.
* Establish KPIs.
* Evaluate experiments.
* Diagnose performance issues.
* Determine where the team should focus next.
* Drive decisions that improve GMV.

### Communicate Clearly

You communicate quickly, clearly, and intentionally.

You keep clients informed, ensure your team understands priorities, and make sure every interaction moves something forward.

### Follow Through

If you say something will be completed by a certain date, it gets completed.

**Reliability and accountability are fundamental to this role.**

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## What We're Looking For

We're looking for someone who is:

* Highly analytical and comfortable making decisions from data.
* Commercially minded and focused on growth.
* Extremely proactive and resourceful.
* Fast-moving and comfortable in a rapidly changing environment.
* An excellent communicator.
* Highly organized with exceptional follow-through.
* Comfortable leading clients and presenting strategy.
* Confident delegating and holding others accountable.
* Detail-oriented.
* Curious and committed to continuous learning.
* Competitive and motivated by measurable results.
* Comfortable taking ownership rather than waiting for direction.
* Able to balance strategy with execution.
* Naturally solutions-oriented.

### Relevant Experience

Experience in any of the following areas is highly valuable:

* **TikTok Shop**
* **Social commerce**
* **Affiliate marketing**
* **Creator marketing**
* **Performance marketing**
* **eCommerce**

We're particularly interested in candidates who can demonstrate that they've used **strategy, data, and execution to drive measurable commercial results.**

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## Continuous Learning

TikTok Shop changes constantly, which means yesterday's strategy may not be tomorrow's strategy.

You'll continuously develop your knowledge through:

* Industry articles and reports
* Podcasts and videos
* Courses and workshops
* TikTok Shop updates
* Competitor analysis
* Brand and creator case studies
* Testing and experimentation

You'll bring those learnings back into your strategies and share insights with the wider team.

We also encourage Lead Strategists to build their professional presence by sharing **TikTok Shop insights, case studies, industry developments, and lessons learned** on LinkedIn.

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## How Success Is Measured

Your performance won't be measured by how busy you are. **It will be measured by outcomes.**

Key indicators include:

**GMV Growth**
Are your brands consistently growing revenue through TikTok Shop?

**Client Health**
Are clients informed, confident in the strategy, and receiving excellent communication?

**Strategic Execution**
Are opportunities and constraints identified quickly and translated into action?

**Pod Performance**
Is your team executing priorities accurately and on time?

**Speed**
Are you capitalizing on opportunities while they are still opportunities?

**Follow-Through**
Are commitments consistently delivered when promised?

**Innovation**
Are you continuously testing strategies that improve performance?

**Leadership**
Are you making the people around you better?

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## The Person Who Thrives Here

You will thrive in this role if you have a strong desire to win and enjoy being accountable for outcomes.

You don't want to simply manage accounts. You want to understand **why brands grow, build strategies that make them grow faster, and lead a team capable of executing those strategies.**

You take pride in seeing your decisions translate into measurable revenue.

You communicate before someone has to ask. You solve problems before they need to be escalated. You move quickly when you see an opportunity. You hold yourself and your team to high standards.

And when one of your brands wins, you immediately start thinking about **how to make the win bigger.**

As Lead Strategist, your role is to **set the direction, lead your pod, and drive measurable growth for your brands.**

Skills

- Experience in TikTok Shop, social commerce, affiliate marketing, creator marketing, performance marketing, or eCommerce is highly valuable.