LinkedIn Campaign Strategist (B2B)

Description

Can you build a LinkedIn strategy, defend it in front of a client’s leadership, and tie it to pipeline instead of CTR?

Impactable is hiring a LinkedIn Campaign Strategist. This is the senior, client-facing LinkedIn expert who designs our clients’ strategies, presents them, and owns the reasoning from onboarding through renewal.

This is a strategy and ownership role. It is not account coordination or project management.

About Impactable

Impactable is a B2B LinkedIn-centric advertising agency. We help mid-market companies grow revenue through audience-first, data-driven, multi-channel strategies. We’re a fast-growing, distributed team across the US, Ukraine and Serbia.

What you’ll do

• Build the LinkedIn strategy for new clients. That covers goals and 30/60/90-day milestones, ICP and buying committee, the audience plan and exclusions, campaign structure by funnel stage, a budget split with frequency and penetration targets, messaging per persona, conversion tracking (Insight Tag, CAPI, CRM), and the first tests.
• Start with the warmest, best-fit audiences. Plan cold segments small enough to saturate within 90 days.
• Present strategies on onboarding calls. Join monthly and quarterly client calls to explain results and agree on the next move.
• Connect LinkedIn results to pipeline and revenue, and turn data such as website visitors into clear guidance for clients.
• Review accounts before clients raise concerns: ICP match, off-ICP reach, exclusions and creative fatigue.
• Check reports and EBRs for insight quality. A person always reviews AI-generated analysis before it reaches a client.
• Log tests and learnings, contribute to our LinkedIn playbook, and coach campaign specialists on strategic thinking.

What we’re looking for

• 3+ years of hands-on LinkedIn Ads in B2B (agency, in-house or freelance), owning strategy and results for multiple accounts
• Proven experience building LinkedIn funnels (audience building, ABM, lead gen, retargeting) and defending them to clients or executives
• Strong strategic thinking: you connect platform data to business outcomes
• Advanced English (C1): confident presenting live to US clients, and clear in writing
• Comfort with a fast pace and some ambiguity: you start when something clearly needs doing, and you raise blockers early with a proposal

Nice to have

Google, Meta or programmatic experience; HubSpot or other CRM tracking; AI tools; coaching or mentoring experience.

What we offer

• $2,500–$3,000/month (gross), paid monthly in USD
• Fully remote, full-time independent contractor (FOP) engagement
• Working hours that overlap with the US team: 10am–7pm or 11am–8pm [Kyiv time]
• Role-relevant courses and learning
• A path to lead a strategy team as the function grows
• Close work with our CEO, the Centers of Excellence and the DemandSense product team