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The Local MarCom Partner Manager for Finland and the Baltics acts as the primary MarCom partner for local business stakeholders, translating business priorities, customer needs and market insights into focused MarCom initiatives aligned with the regional strategy.
The role combines strong business and stakeholder understanding with local market, language and MarCom expertise, ensuring that regional and global MarCom initiatives are relevant, consistent and effective across Finland and the Baltic markets.
The Local MarCom Partner Manager shapes priorities and plans and drives the execution of GTM actions through to delivery and results. These may include marketing campaigns, events, co-branded activities with customers, and other local market initiatives.
As part of the Regional MarCom team, the Local MarCom Partner Manager collaborates closely with regional colleagues and global experts, bringing local insight and expertise while leveraging shared capabilities for effective, consistent and scalable delivery. The role retains ownership for driving local MarCom initiatives forward and ensuring effective and timely delivery.
Responsibilities
- Business Partnering & Prioritization: Builds strong relationships with the local Management team, Sales and key stakeholders across MSC, Training and SCA. Understands business priorities and customer needs, translates them into clear MarCom priorities and constructively challenges requests to maintain focus on initiatives that create business impact and customer value.
- Local MarCom Planning & GTM Execution: Shapes, plans and drives local MarCom initiatives within the regional plan, bringing Finnish and Baltic market knowledge, language and cultural understanding. Ensures regional and global initiatives are effectively adapted and activated according to local needs. Drives GTM activities from planning and briefing through activation, follow-up and evaluation, executing directly when appropriate or collaborating with Regional, Global and external resources.
- Growth, Customer Engagement & Content: Supports business growth, customer engagement and market visibility through relevant campaigns, content, events, webinars, email marketing, digital and social media activities, co-branded initiatives and other GTM channels. Develops, adapts and localizes content for relevant audiences and channels, repurposing content where appropriate to maximize its reach and value.
- Collaboration & Delivery: Develops clear requirements and briefs and works effectively with the Regional MarCom team, Global MarCom specialists, business stakeholders and external partners. Leverages shared capabilities while maintaining clear local ownership of priorities, execution and outcomes.
- Performance & Continuous Improvement: Monitors relevant MarCom KPIs, performance data and stakeholder and customer feedback to evaluate effectiveness and optimize activities. Shares local insights, learnings and good practices within the Regional MarCom team to strengthen overall MarCom effectiveness.
Location: Espoo, Finland
#Li-Hybrid
The role provides the opportunity to play a key part in connecting business, customers and MarCom priorities across Finland and the Baltics, combining business partnering, local ownership and hands-on MarCom execution.
The Local MarCom Partner Manager works in an international and collaborative environment, with close access to local, Regional and Global colleagues, shared MarCom capabilities and specialist expertise, as well as opportunities for professional development, knowledge sharing and continuous learning.
Hybrid and flexible ways of working are available in line with applicable DNV policies.
DNV is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without regard to gender, religion, race, national or ethnic origin, cultural background, social group, disability, sexual orientation, gender identity, marital status, age or political opinion. Diversity is fundamental to our culture and we invite you to be part of this diversity.
The role requires an experienced Marketing & Communications manager with a strong business-partnering mindset and the ability to connect business priorities, customer needs and MarCom opportunities.
The successful candidate combines strategic understanding with hands-on execution and is comfortable moving from stakeholder discussions and prioritization to the practical activation and delivery of MarCom initiatives.
Professional & Technical Skills
- Bachelor’s or Master’s degree, or equivalent qualification, in Marketing, Communications, or a related field, combined with at least 5 years of relevant B2B MarCom experience, ideally in an international or matrix organization.
- Strong practical experience across integrated MarCom and GTM activities, including campaigns, digital and email marketing, social media, events, webinars, content and co-branded customer initiatives, with proven ability to translate business requirements into concrete actions and drive them from planning through execution and evaluation.
- Strong content development, adaptation and localization capabilities, combined with good working knowledge of CRM, marketing automation, content marketing and webinar platforms and an understanding of lead generation and campaign management.
- Ability to work with relevant MarCom KPIs, campaign performance and customer insights to evaluate effectiveness, optimize activities and improve outcomes.
- Strong project and stakeholder management skills, with the ability to manage multiple priorities and work effectively across countries, functions and cultures. Knowledge or experience of certification, assurance, training or professional services is considered an advantage.
Language Skills
- Fluency in Finnish and English, both written and spoken, with strong writing, editing and communication skills.
- Swedish or a Baltic language is considered an advantage.
