Local Marketing & Partnerships Specialist

Company
At Spartan Investment Group our mission is to improve lives through our values. We do this by finding value-add and opportunistic investments offering solid returns to our investors, providing an opportunity to grow for our partners, and creating lasting wealth for everyone with whom we conduct business.
We specifically focus on self-storage (FreeUp Storage) and RV park projects while capitalizing on amazing deals in other asset classes. In 2021, we were listed as the 5th fastest growing real estate company in the US and joined the list of the top 100 owners of self-storage. We are members of the Inc. 500 fastest growing private companies in America 3 years in a row and in 2022, we were listed as #40 on the top 100 self-storage operators list.

Mission

The mission of the Local Marketing & Partnerships Specialist is to drive local lead generation and rental growth across FreeUp Storage facilities by identifying, developing, and maintaining strategic relationships with businesses and community organizations throughout the United States. This role is responsible for building a consistent pipeline of qualified referral partners, conducting proactive outreach, and executing local marketing initiatives that increase brand awareness, generate qualified leads, and contribute to facility occupancy.

Success in this role requires a proactive, persuasive, and relationship-driven individual who can confidently engage U.S. business owners and decision-makers, identify mutually beneficial partnership opportunities, and turn local relationships into measurable business results.

Key Performance Indicators (KPIs)

1. Qualified Partnership Opportunities: Generate 15–20 qualified partnership opportunities per month through targeted outreach and relationship development.

1. Qualified Partner Meetings: Consistently secure qualified partnership meetings and opportunities for the Marketing Director to advance or close.

1. Partnership Activation: Support the activation of 5–8 new local referral partnerships per month across assigned facilities.

1. Referral Lead Generation: Achieve consistent month-over-month growth in qualified leads generated through local partnerships.

1. Pipeline Management: Maintain 95%+ CRM accuracy and timely follow-up on qualified partnership opportunities.

Outcomes

1. Local Market Research: Research individual facility markets to identify and prioritize high-potential local businesses and organizations based on referral potential, customer fit, and occupancy needs.

1. Outbound Outreach: Execute consistent outreach through calls, personalized emails, LinkedIn, and virtual meetings to engage decision-makers, overcome objections, and advance partnership opportunities.

1. Partnership Development: Build a consistent pipeline of qualified partnership opportunities, securing meaningful next steps and preparing strong handoffs to the Marketing Director.

1. Pipeline Management: Maintain an organized partnership pipeline with accurate CRM documentation, consistent follow-up, and clear visibility into opportunity progression.

1. Partnership Activation: Support preliminary negotiations and coordinate approved partnership activations, including referral materials, tracking tools, and partner onboarding.

1. Local Lead Generation: Execute targeted local marketing and partnership initiatives that generate qualified referrals, increase brand awareness, and support rental growth.

1. Relationship Management: Build and maintain relationships with local partners to encourage consistent referrals, identify growth opportunities, and reactivate underperforming partnerships.

1. Performance Optimization: Track partnership activity, referral leads, and rental conversions to identify opportunities to improve outreach effectiveness and partnership performance.

1. Strategic Prioritization: Focus partnership development and local marketing efforts on facilities with the greatest lead generation needs, occupancy opportunities, and potential for growth.

1. Collaboration: Partner with Marketing, Operations, and facility teams to align local initiatives with business priorities and ensure successful partnership execution.

Competencies

1. Communication: Communicates clearly, confidently, and professionally with U.S. business owners, decision-makers, and internal stakeholders.

1. Persuasion: Effectively communicates value, overcomes objections, and influences others to pursue mutually beneficial opportunities.

1. Relationship Building: Establishes trust, develops meaningful professional relationships, and maintains consistent engagement with partners.

1. Initiative: Proactively identifies opportunities, takes ownership of responsibilities, and drives progress independently.

1. Organization: Effectively manages multiple partnership pipelines, prioritizes activities, and consistently follows through on commitments.

1. Accountability: Takes ownership of results, maintains accurate records, and consistently delivers on expectations.

Qualifications

1. Minimum of 5 years of experience in business development, partnership marketing, B2B sales, local marketing, referral partnerships, or a related field.

1. Demonstrated experience conducting outbound prospecting, engaging decision-makers, developing business relationships, and generating qualified opportunities.

1. Excellent written and spoken English proficiency, with the ability to communicate confidently and professionally with U.S.-based businesses.

1. Strong persuasion, negotiation, and objection-handling skills, with demonstrated success advancing partnership or business development opportunities.

1. Experience using CRM platforms, prospecting tools, and spreadsheets to manage pipelines, track outreach activity, and monitor results.

1. Experience working with U.S.-based businesses or clients, preferably conducting outbound prospecting from the Philippines, with a strong understanding of U.S. business communication standards.

1. Ability to work a schedule that provides meaningful overlap with U.S. business hours. Experience in real estate, property management, self-storage, relocation, or multi-location businesses is preferred.

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