Loyalty Manager

Loyalty Manager We usually respond within two weeks The Ideal Candidate Working within the CRM team, we are looking for someone who will partner closely with our Product, Commercial and Data teams to turn bold ideas into reality. You will own the vision, strategy, and evolution of our loyalty programme, creating a best in class experience that goes far beyond points and promotions. From exclusive rewards and personalised experiences to merchandise, VIP benefits, gamification, and innovative engagement mechanics, you will have the freedom to redefine what loyalty looks like across our brands and help shape the future of Wildz. What you will be doing Own the end-to-end loyalty programme strategy, execution, and continuous optimisation across the Wildz Group portfolio. Define and evolve the loyalty proposition, including reward structures, progression, benefits, and personalised experiences that increase customer lifetime value. Build, optimise, and maintain automated customer journeys, including welcome offers, onboarding, retention, reactivation, reward triggers, and milestone campaigns. Serve as the key link between the CRM team and cross-functional stakeholders, ensuring loyalty initiatives are aligned with broader business goals. Analyse customer behaviour and loyalty performance to identify opportunities for improved engagement, retention, and commercial performance. Develop testing strategies and continuously optimise loyalty experiences through experimentation and data. Leverage AI tools to personalise customer experiences, optimise loyalty programmes, automate processes, and uncover new opportunities through customer data and insights. Ensure all loyalty campaigns and automations comply with responsible gaming principles and applicable regulatory requirements. Stay informed on industry trends, emerging loyalty strategies, and best practices across iGaming and other digital businesses. Skills and Experience Required 4+ years of experience in CRM, Loyalty, Retention, Lifecycle Marketing, or a similar customer engagement role. Previous experience within the iGaming industry is desirable, but not required. Proven track record of designing, launching, and evolving loyalty ecosystems, including VIP programmes, tiering models, and long-term engagement strategies. Deep understanding of promotional strategy, reward economics, customer lifetime value, and customer segmentation, with the ability to balance exceptional customer experiences with commercial performance. Experience leading experimentation and optimisation initiatives through A/B testing, personalisation, behavioural insights, and data. Experience using AI to improve customer experiences, optimise loyalty strategies, automate workflows, and generate actionable customer insights. Start Date: As soon as we find a match! Department Marketing Locations Malta Remote status Hybrid Employment type Full-time Our benefits Wildz Workouts 🚴 To push our team members further and encourage them on their health journey, we've launched a brand new initiative - Wildz Workouts We allow our team to train using three hours out of the 40-hour work week. Not only will this help with their personal health and fitness goals, but it'll help the mind to be more focused, leading to increased work performance and productivity. Fitness Allowance 🏋️ In addition to Wildz Workouts, we offer a yearly fitness allowance to our employees. Professional Development Allowance 📚 The professional development contribution can be used for any type of courses that will benefit your professional development. Healthy Minds 🧠 In cooperation with Richmond Foundation in Malta, we offer free counselling sessions to all employees. Private Health Insurance 🩺 All our employees are covered by a private health insurance. Refer a friend 🧑‍💻 Let's recruit together to find your next colleague! 🤩 Our employees are eligible in receiving a referral bonus. Team building events 🙌 We love getting together. Both team and company wide team building events are organized multiple times a year. Dog friendly office 🐶 Our furry friends are also welcome at our offices! Our culture Our fundamental belief is that of employing genuine people that are able to collaborate efficiently with other teams, striving towards a common goal, celebrating differences, eliminating barriers, valuing ideas with respect and most importantly building trust with the rest of their colleagues! About WildzGroup With a strong emphasis on innovative and efficient programming, sleek and impactful design, and engaging content, Wildz Group has developed a platform that delivers top-tier online gaming management. Guided by a philosophy of quality over quantity, Wildz Group leverages smart automation to streamline operations and eliminate inefficiencies. Rather than overstaffing, the company remains agile and mission-driven, relying on expert talent, cutting-edge systems, and a forward-thinking approach to meet the evolving demands of the iGaming industry.