Manager, Commercial Experience and Marketing Communications

What you'll do:

Commercial Marketing Strategy & Demand Generation:

• Develop and execute the integrated commercial marketing strategy for the Bussmann business, including target audiences, messaging, campaign timing, business objectives, and expected commercial impact.
• Lead commercial launch programs through PROLaunch, partnering with Product Management to drive adoption and market success.
• Develop audience segmentation, media, thought leadership, and content strategies across digital platforms, trade media, customer success stories, and distributor communications.
• Direct digital marketing and marketing communications activities, including website content, campaign automation, social media, collateral, events, and product launches.
• Measure marketing effectiveness through ROI analysis, pipeline influence, revenue attribution, awareness metrics, and optimization of marketing investments.
• Support Bussmann’s GPL responsibilities by partnering with regional marketing and commercial teams to align campaigns, product-launch communications, messaging, marketing collateral and sales enablement for global products. Establish shared plans and coordination cadences to ensure consistent positioning and brand execution while allowing adaptation to local market needs.

Customer Experience, Sales Enablement & Stakeholder Engagement:

• Provide strategic leadership for the Bussmann Experience Center, including audience targeting, engagement planning, experience standards, and demand-generation objectives.
• Establish governance and cross-functional collaboration with Codes & Standards and Technical Marketing to ensure impactful and technically accurate customer experiences.
• Integrate Experience Center engagements into sales and marketing campaigns, ensuring every visit supports qualified opportunities and pipeline growth.
• Design and deliver sales enablement resources, launch communications, message maps, and commercial tools that support consistent customer-facing execution.
• Build strong partnerships with regional sales leaders and key distributors through structured engagement cadences, proactive issue resolution, and alignment on business priorities.

Team Leadership, Operations & Brand Stewardship:

• Lead, coach, and develop marketing team members, including the Experience Center Manager and Executive & Site Experience Coordinator, while building organizational capability and succession strength.
• Establish clear priorities, ownership, and resource plans to ensure continuity of support for customer-facing, leadership, and business-critical activities.
• Oversee employee, visitor, executive, and customer experiences at the Ellisville site, ensuring a professional and consistent brand image.
• Manage the marketing communications budget, supplier spending, forecasting, and investment allocation to maximize commercial value.
• Ensure brand alignment, governance, training, and compliance across all customer-facing and employee-facing communications and experiences.

Qualifications:

Required (Basic) Qualifications:

• Bachelor’s degree from an accredited institution.
• Minimum 8 years of marketing, commercial marketing, or marketing communications experience.
• At least 2 years of experience directing cross-functional work where decision rights are shared across commercial, technical, and support functions.
• Eaton will not consider applicants for employment, immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.

Preferred Qualifications:

• MBA or graduate degree in marketing, communications, or business from an accredited institution.
• At least three years of experience in:
  • leading and developing a team.
  • electrical, industrial or another technical manufacturing environment, including distributor or agent channels.
  • owning a customer experience center, demonstration facility, training program or comparable in-person commercial platform used for demand generation.
  • direct leadership of digital marketing, marketing communications or customer-experience resources.
  • product launch within a stage-gate process such as PROLaunch.

Specialized knowledge and capability:

Strategic planning: Converts a business objective into an integrated plan with audience, objective, storyline, timing, inputs, ownership, measures and intended commercial impact.

Commercial acumen: Connects distributor economics, channel behavior, specification activity and marketing investment to pipeline and revenue. Demonstrated ownership of marketing strategy tied to measurable commercial results.

Cross-functional leadership: Sets commercial-experience direction while respecting technical, HR, facilities and functional decision rights.

Demand generation: Designs the sequence from awareness through engagement to qualified opportunity and integrates digital and in-person experiences.

Customer and site experience design: Maps and improves the journey across digital, Experience Center, visitor, event and communication touchpoints.

Executive-service governance: Balances a formal executive-support commitment with customer, visitor, employee and communications priorities without allowing informal scope drift.

Digital fluency: Provides effective direction for website content, SEO/SEM, marketing automation, CRM, social media and campaign analytics.

Technical translation: Converts circuit-protection technology and codes-and-standards content into compliant value propositions and commercial messaging.

People leadership: Delegates, coaches, manages performance, advocates for talent and builds coverage and succession depth.