Marketing & Communications Manager — Events, Programs & Supporters

Title: Marketing & Communications Manager — Events, Programs & Supporters

Reports to: Vice President, Marketing & Communications

Supervises: None; shares day-to-day direction of the Marcom Specialist

Position: full time, salaried

Location: Leadership Center / Hybrid

JOB ACCOUNTABILITIES

The Manager is the marketing and communications partner for the departments that fund Girl Scouting, deliver its programs, and lead the council: Fund Development, Programs, Camps, and Executive/Governance. The role owns the full lifecycle for that portfolio including strategy, writing, design, social, and results, so each department (client) has one accountable Marcom lead. The Manager is the council's LinkedIn lead and contributes portfolio content to Facebook and Instagram.

ESSENTIAL FUNCTIONS

Portfolio strategy and client partnership (~20%)

• Build an annual marketing and communications plan for each client department, tied to the council's strategic priorities of attracting and retaining members.
• Meet regularly with department leads to review/set/align priorities, scope requests, and plan seasonal campaigns; escalate competing demands to the VP.
• Maintain a unified campaign-approach calendar for the portfolio, in collaboration with the other Marcom team members.

Campaign development and content creation (~40%)

• Plan, write, and design recruitment and retention campaigns for girls, families, and volunteers across email, social, web, print, and community channels.
• Lead communications for the Girl Scout Cookie Program and Fall Product season to troops, families, and the public, in step with the Product Programs team.
• Create and maintain volunteer recruitment and communications toolkit.
• Promote Retail products and seasonal merchandise with colleagues.
• Produce design work in-house within Girl Scouts of the USA brand standards; brief and manage freelance designers or agencies for high-production pieces (guides, video, large print runs).

Social media lead — Facebook and Instagram (~20%)

• Own the council's Facebook and Instagram strategy, content calendar, and community management.
• Incorporate content from the other Manager's portfolio so the council speaks with one voice on these channels.
• Monitor comments and messages, and route member questions to Customer Care in a timely manner.

Measurement and optimization (~10%)

• Set goals for each campaign and report results to the VP and client departments.
• Use results to adjust messaging, timing, and channel mix.

Media, partners, and brand stewardship (~10%)

• Brief the retained media relations specialist on Cookie, Membership, and related press opportunities within scope.
• Give day-to-day direction and feedback to the Marcom Generalist on portfolio work.
• Uphold GSUSA brand, voice, and photo-release standards across all portfolio materials.

REQUIRED QUALIFICATIONS

• A portfolio showing both writing and design work.
• Hands-on experience running organizational Facebook and Instagram accounts, including Meta Business Suite. Working knowledge of Google Ads a plus.
• Working skill in Adobe Creative Cloud and/or Canva, with email marketing platforms, and website CMS.
• Ability to manage several internal clients and deadlines at once, and to say no or "not yet" with care.

PREFERRED QUALIFICATIONS

• Experience marketing a membership, volunteer, or youth-serving organization.
• Experience with seasonal or product-sales campaigns.
• Bilingual English/Spanish.
• Girl Scout experience as a member, alumna, or volunteer.

EDUCATION AND EXPERIENCE

• Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent experience.
• Three or more years in marketing or communications, including ownership of multi-channel campaigns from plan to results.
• Master’s degree in communications-related field preferred.

SKILLS AND ABILITIES

Ability to perform all skills and abilities is not a requirement—we are seeking for the right candidate to fit the position and organization. Key skills and abilities include:

• Strategic communications: Develops and executes integrated marketing and communications plans that advance organizational goals, brand positioning, and audience growth.
• Writing and editing: Exceptional writing, editing, and proofreading skills across formats (press releases, web copy, email, social, executive messaging), with command of AP style and brand voice.
• Creative production: Proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro, Acrobat) and Canva to produce and direct print, digital, and video assets.
• Web and content management: Experience managing websites through a CMS (AEM preferred), including working knowledge of SEO, accessibility, and basic HTML.
• CRM and marketing automation: Skilled in Salesforce and Marketing Cloud (or comparable platforms such as HubSpot or Pardot) for audience segmentation, email campaigns, and journey automation.
• Digital and social media: Manages organic and paid campaigns across Meta, LinkedIn, and other channels using scheduling and listening tools such as Hootsuite.
• Analytics and reporting: Uses Google Analytics, platform insights, and CRM dashboards to measure performance and translate data into actionable recommendations.
• Media and public relations: Builds media relationships, pitches stories, prepares spokespeople, and supports issues and crisis communications.
• Project and team management: Manages multiple projects, budgets, vendors, and deadlines using tools such as Asana or Monday.com; supervises and develops staff.
• Productivity and collaboration: Advanced proficiency in Microsoft 365 (Word, Excel, PowerPoint, Teams, SharePoint).
• Interpersonal skills: Strong collaboration, presentation, and relationship-building skills with the ability to work effectively with leadership, staff, volunteers, and external partners.

PHYSICAL REQUIREMENTS

Normal office environment with some lifting for events and product season, including: sitting, standing, walking, lifting, carrying, driving, or working outdoors.

OTHER REQUIREMENTS

GSWCF requires schedule flexibility for work outside of normal hours including some weekends, a valid driver’s license, level 2 background screening, and Girl Scout membership. Candidates with Adobe or other relevant digital media certifications will be given priority screening.

* If working from home, we require a private, quiet workspace with high speed / stable internet connection.

SALARY

Starting salary $45,000 plus competitive benefits package

GSWCF is an equal opportunity employer