Manager, Digital Demand Generation

This role owns Portnox's high-intent, inbound digital demand channels — the always-on paid programs that capture prospects who are actively searching for, comparing, or evaluating solutions like ours. It's a hands-on, execution-heavy role: you'll build, launch, and optimize campaigns directly inside the ad platforms yourself, and lead scoring, qualification, and full-funnel reporting are core parts of the job, not just campaign execution. Key Responsibilities Paid & Digital Demand Generation Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization Manage paid placements on review sites (e.g., G2) to reach in-market buyers actively researching solutions Test and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling Manage paid social and video advertising (e.g., LinkedIn, YouTube) targeted at high-intent audiences Own the landing pages and forms tied to every campaign: building, testing, and iterating to improve conversion Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution Lead Scoring, Qualification & Handoff Build and continually refine a lead scoring model that reflects real buying intent and fit, not just activity volume Own the qualification process for inbound leads generated through digital channels and website forms Own lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them Partner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data Lifecycle Nurture & Funnel Acceleration Own lifecycle nurture programs end to end — from initial lead capture, through opportunity creation, through acceleration once an opportunity is open Partner on new engagement formats (e.g., virtual and in-person events) designed to re-engage accounts already in active buying stages Reporting & Optimization Report on performance across the full funnel — capture, scoring, qualification, handoff, opportunity creation, and acceleration Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs What Success Looks Like Consistent, predictable lead capture through opportunity creation Regular, disciplined optimization across all paid and owned digital channels A steady testing cadence that turns promising new channels into scaled, always-on programs A lead scoring and qualification process that Sales trusts, reflected in fast and consistent handoff A nurture program that measurably improves opportunity stage progression and revives stalled deals Skills, Knowledge, and Expertise 4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns Experience managing paid social and/or review-site advertising programs Experience with sponsored content or newsletter/media placements a plus Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4) Strong budget management, forecasting, and ROI reporting skills across multiple channels Experience with landing page and form optimization, including A/B testing Familiarity with lead lifecycle management and sales development handoff processes Strong analytical skills, comfortable using dashboards and data to drive optimization decisions Highly organized and self-directed, comfortable owning execution end-to-end Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience Experience in cybersecurity, IT, or another technical B2B category is a plus