Manager Employer Brand & Program Activation

Employer Brand & Program Activation Manager
Location: 8 Rockwell, Makati City
Working Pattern: Hybrid, 3 days on-site per week

At PMI, we’ve chosen to do something incredible. We’ve transformed our business and are building our future on one clear purpose—to deliver a smoke-free future.
With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

The Employer Brand & Program Activation Manager connects global employer brand and early careers platforms with regional hiring priorities. The role builds the market or cluster activation roadmap, recommends the right campaigns, content and program support, and coordinates the assets, guidance and stakeholders needed for effective activation.

Impact You’ll Own
• Acting as the main point of contact for Japan, Indonesia and Philippines, providing guidance and governance for all candidate-facing materials
• Owning the regional activation roadmap and coordinating campaigns, content, assets and programme support needed against agreed priorities.

What You’ll Do
• Translate hiring priorities, volumes and timelines across professional and early careers segments into a workable annual roadmap of activity
• Coordinate the use and local adaptation of approved campaign toolkits and assets from our existing library, whilst proactively identifying gaps to refine or improve to keep content fresh and relevant
• Build a pipeline of locally credible employee stories, testimonials, photography, video and market proof points for each market/cluster
• Deploy approved employer brand, recruitment marketing and early careers activity against the roadmap, coordinating campaigns, content, events, stakeholders, inputs and approvals from local communications and legal teams.

Skills & Capabilities
• Stakeholder Management
• Communication & Presentation Skills
• Project Management
• Digital Marketing
• Brand Marketing
• Consumer Insights & Market Research
• Budget Management
• Campaign Management
• Marketing Analytics & Reporting

Rewards & Benefits
• Guaranteed 14th Month Pay: Enjoy an extra month of salary every year.
• Comprehensive HMO Coverage: Health insurance for you and your qualified dependents.
• Annual Allowance: Receive up to PHP 10,000.
• Retirement Plan: Secure your future with our robust retirement plan.
• Leave Conversion: Convert unused leaves into additional cash benefits.

Application Process
• You will have three conversations with us: Initial Screening, Expert Interview, and Final Interview. Each is a chance for us to get to know you better, while giving you plenty of opportunities to meet the team, learn more about the role, and ask any questions along the way.[CB1.1]

Equal Opportunities Statement
We believe that diverse perspectives and experiences make us stronger. As an equal opportunity employer, we are committed to creating a workplace where every individual feels welcomed, respected, valued, and empowered to reach their full potential.
We encourage applications from people of all backgrounds and identities, and provide reasonable accommodations to ensure an accessible recruitment process. If you need support or adjustments during your application, let us know—we’re here to help you succeed.