Manager -Performance Marketing

Job Requirements About Godrej Industries Group (GIG) At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries. www.godrejindustries.com About Godrej Consumer Products Limited (GCPL) Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations. www.godrejcp.com About the role In this role, the incumbent will be responsible for leading performance marketing strategy for the e-commerce channel across core and new product categories. The role requires both a strong optimization mindset and an ability to scale -up brands from scratch Key Responsibilities Mentoring a team of in-house specialists and agency partners to drive marketing interventions across key platform archetypes Collaboration with shopper marketing team, brand team and media team to align performance strategy with brand and business goals Ownership and deployment of all visibility budgets -search and display at annual, quarterly and monthly level to deliver objectives Defining key performance indicators such as return on ad spends (RoAS), customer acquisition cost (CAC), conversion rates (CVR), share of voice (SOV), cost per order (CPO) backed by strong measurement formats Building frameworks for spends allocation, experimentation or A/B testing and campaign analysis Partnering with multiple stakeholders to bring in automation in execution and planning Unlocking newer avenues to bring in efficiencies, pilots to drive incremental growth & experimentation across consumer cohorts Process champion – understanding of industry BIC practices and principles, case studies, research findings, emerging media capabilities at platform end SPOC for all on-platform media conversations, internally and externally Education: Graduate/Postgraduate from recognized, reputable institute Experience: Prior on-platform performance marketing experience in an FMCG/DTC brand set-up Skills Agility – able to execute rapidly and effectively in complex environment, strong results orientation Consumer & customer obsessed – strong interest in the e-com space, instinct always to take the consumer perspective. Data driven – strong analytical skills and strategic thinking, able to use structured thinking to diagnose issues, assess options and develop recommendations. Ability to work with cross-functional teams with strong task and time management skills. Work Experience 4-6 years Benefits Be an equal parent Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners · 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers · 2 months paid leave for secondary caregivers · Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel Coverage for childbirth and fertility treatment No place for discrimination at Godrej Gender-neutral anti-harassment policy Same sex partner benefits at par with married spouses Coverage for gender reassignment surgery and hormone replacement therapy Community partnerships and advocacy Persons with Disability (PwD) care We are selfish about your wellness Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options Elder care for those who might need to extend support to senior family members Preventative healthcare support Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc. Uncapped sick leave Flexible work options, including remote working and part-time work Mental wellness and self-care programmes, resources and counselling Celebrating wins, the Godrej Way Structured recognition platforms for individual, team and business-level achievements Digital and offline instant recognition platforms. www.godrejcareers.com/benefits An inclusive Godrej Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you. We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members. If this sounds like a role for you, apply now! We look forward to meeting you.