Manager, Public Relations & Client Services | Singapore

KEY RESPONSIBILITIES

1. Client Management

• Manage a portfolio of clients across consumer (B2C), government/public sector, corporate and technology sectors.

• Serve as the primary day-to-day client contact, building strong relationships and ensuring consistent service delivery.

• Lead client and internal WIP meetings, managing deliverables, timelines, budgets and account profitability.

• Identify potential risks, scope changes and reputation issues, escalating where necessary.

• Identify opportunities to strengthen client relationships and grow existing accounts.
  

2. Content Development & Management

• Oversee the development and quality of communications materials, including press releases, media pitches, key messages, thought leadership, social and digital content.

• Manage media engagement, including journalist relationships, story development, pitching and editorial coverage.

• Manage influencer/KOL programmes, from identification and briefing to content approvals and performance reporting.

• Ensure all content is accurate, relevant and aligned with client, brand and regulatory requirements.

• Apply AI and digital tools responsibly to support research, content development and workflow efficiency.

3. Team & Market Collaboration

• Guide and mentor junior team members, ensuring quality of work, accountability and professional development.

• Work collaboratively with creative, digital and regional teams to deliver integrated communications programmes.

• Conduct client, industry, market and competitor research and analysis to identify relevant developments, opportunities and challenges.

• Maintain relationships with media, influencers, industry stakeholders and relevant partners.

• Coordinate third-party suppliers and external partners to support account delivery.
  

4. New Business Support

• Support new business development through research, prospect profiling, competitor intelligence and market insights.

• Contribute to pitch development, proposals, credentials and presentations.

• Identify potential business opportunities based on market developments, client needs and industry trends.

• Support the identification of organic growth opportunities within existing accounts.

Within this role of Manager, the individual should be capable of contributing to:

• Independent management of client accounts.

• Strong execution and delivery oversight.

• Ability to manage and guide junior team members.

• Sound understanding of the market and competitive landscape.

• Ability to identify opportunities and contribute to account growth.

• Confidence in supporting new business pitches.

Must-Have

• 5 - 7 years of PR and communications experience, ideally within an agency or consultancy environment.

• Experience supporting government or public-sector communications clients, preferably in Singapore.

• Strong understanding of the Singapore media, social and influencer/KOL landscape.

• Experience managing and delivering integrated communications campaigns across PR, social, digital and influencer channels.

• Experience managing consumer and/or corporate/technology communications programmes.

• Experience contributing to business development, including pitches, proposals and organic client growth.

• Experience supporting regional or multi-market communications programmes.

• Strong client servicing, account management and stakeholder engagement skills.

• Excellent writing, storytelling and presentation skills.

• Strong organisational, project management and team collaboration abilities.

• Currently based in Singapore and prefer Singaporean/PR

Preferred

• Experience across both consumer and corporate/technology sectors.

• Experience working on corporate reputation and thought leadership campaigns.

• Experience working with government-linked organisations or regulated industries.

• Familiarity with analytics, social listening and reporting platforms.

• Additional Southeast Asian market experience.