For our client, a rapidly growing prop trading firm dedicated to empowering traders worldwide. Our mission is to provide exceptional opportunities for traders while building a strong, engaged community. As we expand our presence in the global trading landscape, we are seeking a Managing Director to take ownership of the strategic and marketing efforts and drive scalable growth.
Tasks
Growth Strategy Development:
Design and execute a comprehensive growth strategy tailored for the forex and prop trading space.
Execution of Marketing Campaigns:
Independently manage and execute campaigns across paid ads, SEO, email marketing, and social media.
Customer Acquisition:
Drive new trader signups through effective marketing funnels, optimizing conversion rates and lowering acquisition costs.
Content & Creative Leadership:
Develop impactful marketing content for ads, landing pages, email campaigns, and website enhancements.
Affiliate & Partnership Management:
Build and expand strategic partnerships with affiliates, influencers, and forex industry leaders to scale growth.
Performance Analysis:
Track, measure, and optimize campaigns based on data insights, ensuring KPIs such as CPA, ROAS, and customer retention are met.
Collaboration:
Work closely with the sales, product, and development teams to align marketing strategies with business goals.
Market Positioning:
Identify key trends, competitor strategies, and growth opportunities within the forex and prop trading industry.
Experience in the Forex & Trading Industry:
Proven track record in marketing for international forex brokers, trading platforms, or financial services.
Hands-On Execution Skills:
Ability to personally execute campaigns across multiple channels without relying heavily on agencies or large teams.
Digital Marketing Expertise:
Strong background in PPC, SEO, paid social media, email marketing, and affiliate marketing.
Data-Driven Approach:
Skilled in analyzing data to make informed decisions, with experience in tools like Google Analytics, Meta Ads Manager, and other performance tracking platforms.
Proven Growth Success:
Demonstrated ability to scale customer acquisition channels and achieve ambitious growth targets.
Copywriting & Creative Skills:
Experience writing compelling ad copy, landing pages, and marketing content tailored to forex traders.
Strategic Leadership:
Ability to create and manage a comprehensive growth roadmap while ensuring strong execution.